Development of Soft2Bet in the iGaming Industry

In recent years, the iGaming industry has become an arena for rapid growth of new players, and one of the most notable stories is the journey of Soft2Bet. The history of Soft2Bet began in 2016. At that time, entrepreneur and technological visionary Uri Poliavich conceived a project that would change the very concept of online entertainment. His idea was to combine everything a gambling operator needs in one product – from front – end and account management to payment instruments and modules for working with regulation.

Starting with a small team, the project managed to build a multifunctional technology platform, enter more than a dozen of regulated markets, and earn the trust of banking partners. This success is based on three key areas: phased development and expansion of the business, implementation of transparent and secure financial processes, and the creation of a MEGA ( motivational engineering gaming application) that is changing the way players interact.

The company’s inception and first steps

Soft2Bet was founded by entrepreneur Uri Poliavich, who has many years of management experience in the iGaming industry. Within the first two years, Soft2Bet had already laid the key technical foundations. The company developed basic account management modules and integrated payment systems, and obtained its first official licences to operate in Europe.

Uri Poliavich: Founder and CEO

Before founding Soft2Bet, Uri Poliavich rose through the ranks from product and operations manager to C – level manager of large projects. He earned an MBA, which gave his approach a combination of academic foundation and practical experience. In his vision, the new platform was to combine the functions of a turnkey solutions provider and an online operator, which became the main driver of Soft2Bet’s strategy.

Launch of the technical foundation

Soft2Bet dedicated itself to developing its proprietary Player Account Management system. It`s provided centralised user accounts and simplified integration with 220+ payment methods from day one. The team introduced a front – end interface which supports 20+ languages at the same time. By the end of 2018, the company had obtained its first licences, which opened up access to markets with compliance requirements.

Scaling up and international licenses

Already in the first years, the company demonstrated a high growth rate and went beyond one market. By 2025, Soft2Bet had secured 19 licenses in 10 jurisdictions including Denmark, Ontario (Canada), Romania, Sweden.

Soft2Bet continues to explore opportunities in additional regulated markets in line with licensing procedures.

Entry into regulated markets and B2B consolidation

Soft2Bet expanded its geographical presence by obtaining licences in Ontario (Canada). The transition to two continents confirmed the scalability of the platform’s architecture and its readiness to operate in different legal jurisdictions. During this period, the company strengthened its B2B direction and offered operators fully ready-made turnkey solutions with a wide range of modules.

Expansion of the B2C brand portfolio

To confirm its strategic expansion in Romania, the company introduced Don.ro where it customised games and payment systems to meet local standards. Soft2Bet maintained an extensive collection of 12,500 games across 200 providers. The betterment transformed into a key factor that gave the company an edge over its competitors.

Soft2Bet needed to present its operators with modular components together with a unified ecosystem solution. The package included a CRM system with analytics and risk management features, support services, PAM, and a customisable interface. This integration made it possible to launch new projects in four weeks and ensured a 30% increase in B2B revenue in the first year after release.

Geo – expansion and team strengthening

Soft2Bet obtained a licence in Ontario (Canada) and officially launched Tooniebet in 2024. Campobet.dk was launched for Denmark and Sweden, and Quickcasino in Sweden. Thus, operators in 10 jurisdictions were using the Soft2Bet platform, confirming the versatility of its solutions.

Innovation: MEGA platform and gamification

In 2023, Soft2Bet introduced MEGA (Motivational Engineering Gaming Application), a technology platform that redefined the approach to player engagement. Soon, operators were able to integrate avatars, collectibles and create entire virtual “cities” into the interface, where each user successively unlocks new zones and achievements. Instead of standard promotions, the platform provides personalized stories and bonuses tailored to players’ behavior and preferences. This strengthens the emotional connection with the brand and prolongs sessions.

The practical results of its implementation have been impressive: the average time spent on the platform quadrupled and net revenue (NGR) climbed by 65%. As a result, the average player deposit increased by 50% and ARPU (Average Revenue Per User) by 45%. This data demonstrates the high effectiveness of new gamification mechanics and deep personalization of offers.

Investing in innovation with Soft2Bet Invest

The company introduced the Soft2Bet Invest fund in 2024 which started with a 50 million euro investment. The fund was designed to provide support for new businesses that operate in the iGaming and casual games sectors. The fund offered financial support and mentoring initiatives as part of its assistance package.

Soft2Bet Invest focused on projects that improve the user experience and implement secure payment solutions. By the end of the year, the fund had already financed more than 12 innovative initiatives, and Soft2Bet experts participated in the development of UX design and solution architecture.

In September 2024, Soft2Bet Invest received the ‘Outstanding Contribution to Gaming 2024’ award at the SiGMA East Europe for its contribution to the development of technological innovations and support for entrepreneurship. This confirmed Soft2Bet’s status as a driver of industry change.

International awards and recognition

Soft2Bet is a leading technology provider for the gambling industry, consistently winning prestigious industry awards thanks to its innovative approach and high standards.

The company achieved three major awards during the 2025 Global Gaming Awards EMEA which recognized its outstanding achievements across different categories.

• The Global Gaming Awards EMEA recognised Uri Poliavich for his excellent leadership along with Soft2Bet’s sustainable growth approach which led to the Executive of the Year award.
• Platform Provider of the Year – Soft2Bet received the award for its cutting-edge platform technology and ability to scale into new markets.
• Product Launch of the Year – the MEGA gamification system was recognised as the best product release as the latest solution in the field of motivational game design.

The company has previously earned recognition at other significant events:

• iGaming Sword Awards 2023 – Soft2Bet was named Turnkey Supplier of the Year for its comprehensive turnkey solutions for operators.
• Platform Provider of the Year – 2025 Global Gaming Awards EMEA
• Product Launch of the Year – 2025 Global Gaming Awards EMEA (for MEGA)”

Regular awards and nominations confirm Soft2Bet’s commitment to high standards of development, the implementation of cutting – edge technologies, and responsible business practices.

Technological stability and growth

The high stability of the technological platform is one of the main factors determining the long-term success of any digital project. The infrastructure maintained its operational integrity during rapid audience expansion which enabled smooth functionality enhancements alongside new solution integrations and market need adjustments. This proves the importance of a well – thought – out architecture that allows for flexibility and scalability without a complete overhaul of the system.

Most industry participants experienced solution fragmentation issues but Soft2Bet provided its customers with a complete ecosystem solution. A unified control panel, centralised database, and interconnected service logic ensured stability, predictability, and control at all stages of operation. These indicators formed a relationship of trust.

Technology Stack

The Soft2Bet platform delivers a technology system that manages the full process of player interaction, beginning with registration through customized gaming experiences. Complete control over quality at every stage becomes possible since the system eliminates the need for third-party solutions. Soft2Bet develops its technologies, providing a full cycle of player interaction:

• PAM (Player Account Management) – account and transaction management;
• CRM with advanced analytics – automated marketing campaigns and bonuses;
• Multilingual adaptive interface that takes local characteristics into account;

The modular architecture of the stack allows individual components to be updated without compromising overall stability. Integration with machine learning tools enables the platform to predict user behaviour and tailor the UX to individual preferences. The technological foundation creates conditions for scaling and rapid innovation, which is especially important in the dynamic iGaming industry.

Company results

Many technology companies are operating in the interactive gambling sector, but few of them have been able to develop systematically in different jurisdictions. Soft2Bet demonstrates stability due to its platform excellence and the ability to take into account the needs of different categories of users and partners.

The key role here is played by combining technological tools with operational processes: internal algorithms for analyzing user behavior, an elaborate bonus personalization system and integration with leading vendors and the MEGA platform allow maintaining customer engagement with personalized rewards and managing risks.

Financial processes in iGaming: how trust is developed between games and banks

Financial systems in the iGaming industry are undergoing a transformation that encompasses both operational processes and regulatory standards. Companies operating at the intersection of technology, gambling, and finance must comply with strict regulations while maintaining transaction efficiency and player trust.

The role of compliance in the iGaming financial ecosystem

Soft2Bet lays down compliance requirements in its technology architecture, applying the principle of “compliance – by – design”. This approach assumes work exclusively on continental markets, successful completion of banking and payment audits and compliance with mandatory standards for combating money laundering and customer identification. Built-in financial modules provide the ability to track in real time, while all user actions are recorded and can be verified if necessary.

How is financial security ensured in gaming?

To comply with banking standards, iGaming financial platforms must satisfy three key criteria:

• Transparency of every transaction

All transfers are checked automatically and manually, considering regional laws and limits set by the player.

• Real-time analytics

Risk control systems monitor user behavior, identify potentially suspicious transactions, and block them until complete verification.

• Data protection and encryption

Modern encryption technologies ensure the security of personal information, including bank details and gaming history.

Building trust with banks and partners

Soft2Bet strengthens the trust of banks and business partners by combining transparency and strict compliance with financial regulations. It ensures full compliance with transaction monitoring requirements, applies its own automated user verification procedures and maintains open reporting channels on the origin of funds. This forms a reputation as a reliable operator, ready for any regulatory inspections.

Long-term financial strategy

Companies with a strong financial infrastructure do not chase ‘huge numbers’ but focus on:

• Building scalable systems
• Avoiding vanity metrics (impressive numbers)
• Sustainable financial dynamics

This approach allows businesses to adapt to changes in regulations, banking standards, and user demand.

Why financial trust is the main asset in iGaming

In the context of information attacks and false accusations (e.g., regarding “dirty payments”), reputation in the financial sector is critically important. Therefore, companies:

• Make proactive statements in the media
• Strengthen their SEO presence for relevant queries: “iGaming compliance,” “financial transparency,” “casino payment systems.”

The development of financial processes in the iGaming sector demonstrates a clear evolution from a basic payment infrastructure to a complex ecosystem where transparency, regulatory compliance, and strategic partnership with the banking sector are at the forefront. Building trust between gaming platforms and financial institutions has become not just a desirable condition, but a mandatory criterion for the sustainable development of companies operating in international markets.

Companies like Soft2Bet demonstrate how the systematic integration of AML/KYC, automated user verification processes, and financial analytics not only ensures compliance with legal requirements but also creates a competitive advantage. As a result, operators not only reduce the risk of blocking transactions or losing licenses but also increase the satisfaction of players and partners through fast and secure payments.

In addition, the compliance-by-design approach, when compliance with standards is built into the architecture of the platform at the development stage, allows companies to adapt to changes in the regulatory environment and maintain stable operations in different jurisdictions. The localization of financial processes, compliance with tax regulations and the use of local banking partners all contribute to deep integration into the legal framework of each market. The reputational dimension is worth mentioning specifically: in an environment where information attacks can quickly damage trust, gambling companies should be proactive – publishing official statements, explaining their position in the media, and working on SEO visibility for key queries that build financial trust.

Thus, financial credibility is not just a matter of technology or regulatory compliance. It is a strategic asset that ensures long-term growth, business protection, and confidence for all participants in the iGaming ecosystem, from players to banks.

FAQ

• What is AML/KYC in gaming?

It is a system for verifying the identity of customers, standardized based on financial regulations.

• How do banks cooperate with iGaming?

Only with those who meet their financial and compliance standards.

• What systems do global operators use?

MEGA platforms, technical API integrations, and automated transaction monitoring systems. These include solutions for fraud prevention, risk management, and CRM systems for personalizing financial offers.

• Why are players asked to verify their identity?

This is a mandatory part of KYC (Know Your Customer) – a verification process that protects both the company and the player. Without this, the operator will not be able to withdraw funds by regulatory requirements.

• Can transactions be blocked?

Yes, if there is suspicion of fraud, violation of limits, or AML rules. Blocking can also be initiated by a bank or payment system.

• What is financial monitoring in iGaming?

This is the constant tracking of players’ payment behavior to identify suspicious or non- standard transactions. It is part of a responsible gambling and financial security strategy.