Largo, Fla. (June 19, 2015) – SPCA Tampa Bay launched a new brand identity today to more powerfully illustrate its passion for the welfare of animals in Pinellas County. The organization’s true personality and spirit is illustrated by a new logo, website and brand position it calls “spreading humanimality.”
With a deep-rooted history in Pinellas County, SPCA Tampa Bay has introduced new services to meet the changing needs of the community over the years. In addition to animal adoption and intake, SPCA Tampa Bay provides behavior training, accessible wellness care, lost/found pet assistance and ambulance transport for sick/injured stray animals, and it investigates animal abuse and neglect cases.
“This year we are celebrating 75 years of service to Pinellas County, and we have more passion and dedication to our mission than ever,” said Martha Boden, CEO of SPCA Tampa Bay. “Having a cohesive brand that better represents the unique role we play in the community will help us succeed in the next 75 years.”
SPCA Tampa Bay’s new logo reflects its personality, values and tone of voice. The graphic portion of the logo symbolizes SPCA Tampa Bay’s dedication to protecting and providing humane care to all animals while the smile-like appearance of the animal mouth expresses a playful and happy character that celebrates the joys of pet companionship.
Additionally, SPCA Tampa Bay unveiled Spread the HumanimalityTM, a brand position based on the premise that the bond between humans and animals brings a joy like no other. As community advocates for the humane treatment of all animals, SPCA Tampa Bay works to bring this joy to people and pets throughout Tampa Bay.
Along with the refreshed logo and new tagline, SPCA Tampa Bay has launched a new website (http://spcatampabay.org) with this new brand identity, bringing the idea of “spreading humanaimality” to life. Its fully responsive design creates a more efficient and user-friendly connection to the organization’s programs and services. Online visitors can now easily navigate the many ways they can support SPCA Tampa Bay and its mission.
The new brand identity, created in partnership with ChappellRoberts, was developed through a strategic and collaborative process that included research and input sessions with community partners, board members, staff and other stakeholder groups.
“This new brand was the result of a lot of passion, thought and collaboration, and we are excited to share it with the community,” said Boden. “While we may have a refreshed look, our commitment to providing quality care to all animals remains the same.”
About SPCA Tampa Bay
SPCA Tampa Bay accepts all pets surrendered by their owners and sick or injured stray animals. More than 7,500 animals are admitted each year. Owners are required to make an appointment but no fee is charged for admission, though donations are strongly encouraged. The organization’s mission is to improve the community by promoting humane care, preventing animal cruelty and reducing pet overpopulation. Community services include animal cruelty investigation, accessible wellness care, lost/found pet assistance, animal admission and ambulance transport for sick/injured strays. SPCA programs include pet adoption, free pet behavior help, Sniff University training for dogs and cats, children’s summer camps and more. Founded in 1940, SPCA Tampa Bay is a nonprofit 501(c)3 organization located on 10 acres in Largo with a planned full-service veterinary hospital expected to open in St. Petersburg in 2016.
For more information: www.spcatampabay.org.