The three womenswear brands expand Hyde Park Village’s collection of retail offerings and
solidifies its position as one of Tampa’s leading shopping destinations
Credit: Ben Fink Shapiro
August 28, 2023 – Tampa, FL – Today, WS Development’s Hyde Park Village, a premier lifestyle destination in the historic Hyde Park district of Tampa, Florida, is pleased to share that three new womenswear brands – Veronica Beard, alice + olivia by Stacey Bendet and Silvia Tcherassi – will join the property this fall. These openings join Hyde Park Village’s impressive mix of first-to-market retailers such as Zimmerman, rag & bone, and local brands, giving shoppers access to emerging and established labels.
Hyde Park Village, which spans over six-city blocks, was acquired by the Massachusetts-based mixed-use developer WS Development in 2013, since then welcoming over 16 new-to-market brands, 26 local businesses, and being awarded NAIOP Tampa’s Best of the Best – Retail Project of the Year award in 2019 and 2020. The destination has experienced significant growth in consumer foot traffic over the past six months, nearly doubling pre-pandemic (2019) visitation levels.
“Tampa has become a city where the best brands need to be and the charm and soul and community of Hyde Park Village makes it their natural home,” says Samantha David, President, WS Development. “Veronica Beard, alice + olivia by Stacey Bendet, and Silvia Tcherassi all choosing to plant their flags here speaks to the continued evolution of the property. We are honored to have them join us.”
Veronica Beard’s Hyde Park Village location at 1602 W Snow Ave will mark the American ready-to-wear brand’s first standalone store in Tampa, bringing its unmistakable stylish, feminine, and vibrant style to the city’s finest open-air shopping and dining destination. “We are thrilled to be opening our doors in Tampa,” said Veronica Miele Beard & Veronica Swanson Beard. “We always want to be where the community gathers, that pulses with the local energy. Hyde Park Village is that kind of destination. We can’t wait to see how the women here make the collection their own.”
Sisters-in-law, Miele Beard and Swanson Beard, founded their eponymous label in 2010 with the aim to create a modern uniform for today’s women. The Veronicas’ shared passion for wearable clothes is reflected in the brand’s contemporary collections of classic, versatile pieces that are, in their own words, “for the women who make it happen.” Their Tampa boutique will carry a full product offering including their cult classics collection: the dickey jacket, scuba suiting and denim, as well as outerwear, dresses, jeans, tops, skirts, footwear, accessories and more.
In the same block at 1625 West Swann Avenue, alice + olivia by Stacey Bendet will open with a debut of its Fall 2023 collection celebrating the innovation, glamour, and coolness of American fashion throughout modern history. Launched in 2002, the whimsical and sophisticated brand was founded by Stacey Bendet with the goal of inspiring women to embrace their personality and incorporate it into their personal style.
Drawn to the city’s social scene and unique cultural offering, Silvia Tcherassi took a strong liking to Tampa almost immediately after she was invited to present her latest collection at the Tampa Museum of Art in 2022. “I am a very proud Floridian and establishing a presence in the West coast is important for us,” said Silvia Tcherassi. “I welcome everyone with open arms and look forward to sharing my pop-up boutique, designs, and our brand vision and philosophy with Tampa.”
Each location of the luxury lifestyle brand has exclusive pieces to give it a certain charm, whether it be color, prints or a limited-edition issue of a certain accessory. Visitors to the Hyde Park Village store at 1609 West Swann Avenue will find the label’s most exclusive offerings, like a curated selection from their Atelier Collection, hand-picked by Tcherassi especially for this location.
For more information on Hyde Park Village or grand opening events, please visit www.hydeparkvillage.com.
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About Veronica Beard
Veronica Beard was founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard in 2010. What began as a rack of dickey jackets has expanded into a full lifestyle collection for the women who make it happen. Their motto: Look good, feel good, do good. Learn more about our #VBGivesBack initiative here and our Make it Happen series here.
About alice + olivia by Stacey Bendet
Launched in 2002, alice + olivia by Stacey Bendet is a brand that allows women to express their personal style. With clothing that juxtaposes the whimsical and flirty with the sexy and sophisticated, a+o epitomizes the personality and perspective of its founder, Stacey Bendet. The brand was born from Stacey’s personal quest to create the perfect pair of pants and has since grown into a full lifestyle collection including ready-to-wear, gowns, shoes, handbags and accessories. The brand is a Hollywood favorite with celebrity fans including Meghan Markle, Michelle Obama, Beyonce, Gwyneth Paltrow, Gigi Hadid and Jessica Alba. alice + olivia by Stacey Bendet is available at the brand’s free-standing boutiques located across the Globe, aliceandolivia.com, and is available at over 800 select department and specialty stores worldwide.
About Silvia Tcherassi
A true trailblazer, innovator and trendsetter, Silvia Tcherassi is one of the leading figures in fashion. She has been awarded one of France’s highest honors – the Officier de L’Ordre Arts et Lettres (Officer of the Order of Arts and Letters), a distinction bestowed on leaders of the international arts community for their “contribution and commitment to cultural service.” She was born in Colombia, on the shores of the Caribbean. Tcherassi began her career as an interior designer, but the search for new artistic expressions led her into fashion. Her creations have been presented during the official calendar of Paris and Milano fashion weeks invited as a special guest by their organizers. She is the author of the book “Elegancia sin Esfuerzo” (Effortless Elegance) published by Random House about her style approach, from fashion to hospitality. For more than 30 years, royals and celebrities from around the world have fallen in love with her luxury brand. For more information, visit www.silviatcherassi.com
About Hyde Park Village
Hyde Park Village is a modern oasis for discerning shoppers, travelers and Tampa residents looking for the very best in retail, dining, and entertainment. Located within Tampa’s most historic district and spanning six city blocks, Hyde Park Village is a lifestyle center unlike any other in the region, blending historical and modern architecture and European-inspired detail. Having undergone a momentous transformation in the last five years, under the leadership of owner and manager WS Development, Hyde Park Village was named NAIOP Tampa’s “Best of the Best – Retail Project of the Year” in 2019 and 2020. The property’s unique combination of more than 60 local, regional and national brands includes Zimmermann, rag & bone, Barry’s, Anthropologie, bartaco, Warby Parker, lululemon, Sephora, Nike by Hyde Park Village, OddFellows Ice Cream Co., Madewell, Kendra Scott, SuitSupply, Meat Market and more. In 2023, boutique hotel Palihouse Hyde Park Village will open at the property. The hotel brand is known for its design-centric, neighborhood-focused approach to hospitality where personality is paramount and custom signature details abound. Placing the community at the forefront of its mission, Hyde Park Village also hosts a monthly Fresh Market, and hundreds of free and charitable events each year. For more information, visit www.hydeparkvillage.com and follow @hydeparkvillage.
About WS Development
Massachusetts-based WS Development is a mixed-use developer with a singular mission: creating places people want to be. With an approach that values art, science, innovation and, above all else, people, WS strives to engage each community it serves with best-in-class experiences, designed with our customers, tenants and partners in mind. Established in 1990, WS is one of few vertically-integrated real estate companies that conceptualizes, owns, operates and leases more than 100 properties that range from cutting-edge urban spaces to lifestyle and community centers. With over 22 million square feet of existing space and an additional nine million square feet under development, it is one of the largest privately-owned development firms in the country. For more information, visit www.wsdevelopment.com,, call 617.232.8900 or follow WS Development on LinkedIn.