|Web traffic to Arts Axis Florida triples as new creations are made available free
|TAMPA, Fla. (April 10, 2023) – WUSF Public Media is pleased to announce the addition of Malaika Hollist and Warren Buchholz as new brand managers to lead jazz streaming, on-demand classical music performances, podcasting and more at the station’s online platform, Arts Axis Florida.
Hollist will lead brand management for the Arts Axis Florida online digital arts hub, and Buchholz will spearhead brand management for all jazz content, podcasts and more within Arts Axis Florida.
“Our digital platform, Arts Axis Florida, is growing by leaps and bounds with visits to the site tripling over the last few months,” said WUSF General Manager JoAnn Urofsky. “We are thrilled for Malaika and Warren to join this team, and we look forward to their additions to this creative platform to serve our audience in Tampa Bay and beyond.”
Among projects in jazz and other creative arts that are coming soon:
Two new podcast offerings, including one centered around jazz with live performances, in-depth profiles on local musicians and interviews, and another geared for kids and how arts and culture plays a role in their lives.The introduction of Spoken Word as a genre: Arts Axis Florida will feature live and on-demand performances of local spoken word artists and events.Expansion into new geographic areas around the state, with increased presence of organizations from Orlando, Gainesville and the Panhandle.On-demand video performances of classical and jazz artists recorded live in the WUSF Public Media studios.
Hollist has received degrees from the University of Florida and the University of Tampa. A competitive dancer for more than 14 years, Hollist has experience in a variety of arts, as well as digital video production and marketing.
Buchholz recently joined the WUSF team with experience in brand management, creative print and digital design, as well as management roles at USF St. Petersburg helping students connect to the growing St. Petersburg arts community.
At the Arts Axis Florida website, listeners can pick from many genres of the arts, including classical, jazz, art museums, dance, as well as a series of curated Spotify playlists, available for streaming anytime. The site is a gathering place for arts groups across Florida to present their music, visual arts, stage performances and more. Already, organizations involved include groups such as Asolo Repertory Theater, The Chihuly Collection, the Gasparilla Festival of the Arts, the Sarasota Ballet, the St. Petersburg Opera Company, The Tampa Bay History Center and more.
Arts Axis Florida began in 2020 as the online hub of music, art, performance and cultural venues from WUSF Public Media. The popularity of Arts Axis Florida has taken off quickly, with tens of thousands of new listeners, and traffic to the site has more than tripled over the winter.
Arts Axis Florida is a special project of WUSF Public Media, the local NPR station for the greater Tampa Bay region. The entire library of Arts Axis Florida is available 24 hours a day, 365 days a year, and is supported by the listeners and sponsors of WUSF Public Media, Community Foundation Tampa Bay and the Gobioff Foundation.
About WUSF Public Media WUSF Public Media is a comprehensive media organization that provides media services to the community and businesses through public broadcasting and multi-media production services. Licensed to the University of South Florida, WUSF Public Media serves the public interest through programming, educational outreach and community partnerships. For more information, visit www.wusf.org.