First Tampa location for the healthy fast casual concept
TAMPA, Fla. (April 5, 2023) – STEELE BRANDS®, a Minnesota-based company known for establishing and developing healthy lifestyle restaurants, will proudly introduce its flagship brand CRISP & GREEN® to the Tampa market on Saturday, April 15 at 10:30am.
Located at 1055 E. Cumberland Avenue in heart of downtown’s Water Street Tampa, across from the Cora residential development and on the ground floor of the East Cumberland Avenue parking garage, the restaurant marks CRISP & GREEN’s sixth Florida restaurant.
“2023 is set to be our biggest expansion year yet, especially with several tier one destinations like Tampa,” said Steele Smiley, founder and executive chairman of STEELE BRANDS. “The Water Street development is a premier destination and a huge accomplishment for our local partners and the CRISP & GREEN brand.”
The Tampa location is locally owned and operated by local franchisee Walking Tall Brands, which also owns the Walk-On’s Sports Bistreaux locations in Midtown Tampa, Wesley Chapel and Lakeland.
“We look forward to introducing our unique mix of healthy meals and our wellness lifestyle to Tampa area residents,” said Mike Lester, CEO and Co-Founding Partner of Walking Tall Brands, LLC, the local franchisee. “Our new location in Water Street makes it the perfect place to do both.
At CRISP & GREEN, guests can expect convenient and craveable grain bowls, salads, smoothies and more that are handcrafted with consciously sourced ingredients. The restaurant is also known for its community-driven partnerships with local fitness and wellness studios as part of its commitment to help create healthier, happier and stronger communities. A free fitness event hosted by Orangetheory will be held grand opening day.
As part of its grand opening, CRISP & GREEN is also partnering with the The Junior League of Tampa to support its various community projects and programs that aim to make Hillsborough County a better place for women, children and families. Ten percent of total sales April 17-23 at the new Water Street Tampa location will benefit the organization.
Grand Opening Festivities
Grand opening weekend offers a number of specials and events for guests:
Friday, April 14
· 50% off online orders with promo code TAMPA50
Saturday, April 15 – Grand Opening Day
· 9:30am – Complimentary fitness class with Orangetheory in Via Corazon, the plaza just outside the restaurant
· 10:15am – Ribbon Cutting Ceremony
· 10:30am – 1:30pm – Free Salad or Grain Bowl!**
** Valid for one signature salad or grain bowl only. Valid only on 4/15/23, 10:30am – 1:30pm. Must be in line by 1:30pm. Must be present to order, not valid online or on the app.
· 11am – 1pm – Celebrity guest DJ Lauren Mayhew
· 4 – 6pm – Live radio remote with 94.1 WILD
· All Day – Rock the Bike Fender Blender on site where customers can “spin” their own smoothies
Sunday, April 16
· 10am – Free tumblers to first 100 people
Monday, April 17 – Sunday, April 23
· 10% of total sales to benefit The Junior League of Tampa
CRISP & GREEN Photo Library: LINK.
For more information on the brand, visit www.crispandgreen.com and follow @crispandgreen on Instagram and Facebook.
About CRISP & GREEN
CRISP & GREEN was founded in 2016 by CEO Steele Smiley on the belief that nourishing a healthy lifestyle goes beyond the kitchen. The fast casual destination blends healthy and nutritious foods, community engagement and complimentary fitness to create the “Living Crisp” movement. The brand’s goal is to create an approachable environment for all through its exceptional product and world-class hospitality. CRISP & GREEN is experiencing rapid national growth and functions as a rare example of positive growth, expansion and evolution in the current restaurant landscape. For more information, visit www.crispandgreen.com.
About STEELE BRANDS
STEELE BRANDS is the brand development company created by Steele Smiley. The company has a decade of proven success developing disruptive challenger brands that make it easier for people to live healthy lifestyles. The company is focused on partnering with experienced franchise owners to bring healthy lifestyle brands to national scale with a local touch. STEELE BRANDS portfolio includes some of the fastest growing franchises in America including three fast-casual restaurant brands: CRISP & GREEN, STALK & SPADE and PACO & LIME. The company has more than 250 restaurants built and in development across all three brands and growing as of March 10, 2023. For more information, visit www.steelebrands.com.
About Walking Tall Brands, LLC
Walking Tall Brands is a Walk-On’s Sports Bistreaux franchisee and Tampa, Fla-based restaurant company started in 2018 by friends Mike Lester and Adam Besnard. With complementary backgrounds, they recognized the opportunity to create a value-based, profitable, and growth-oriented restaurant enterprise exceeding industry standards and creating an improved customer experience, all while having fun. The outcome was a company with a renewed customer focus through Our People: Customers, Partners, Team Members, Restaurant Leaders, Community, Vendors, and Franchisors. We proudly “Walk Tall” operating a better model to achieve success. For more information, visit https://www.walkingtallbrands.com.