11 Types of Explainer Videos
It is known that an explainer animated video placed on the landing page or the main page of the website pumps the conversion well. The video keeps people on the page longer, engages the audience well, and makes the marketing message clearer. It’s up to you to determine how this video should look by selecting the appropriate variant from explainer video types.
In this article, we will tell you the list of the most popular types of explainer video to make it easier for you to make a choice.
1. 2D Animation
Hand-drawn 2D animation is traditional and doesn’t have many style restrictions. Its main function is to create characters, storyboards, and backgrounds in 2D space.
Now it may seem ridiculous but in the 20th century, the manual technique was a common practice. With the advent of computers, animation began to be created using special programs. Despite the rise in the popularity of 3D animation, 2D techniques are still in high demand. It is widely used in advertising, media, and entertainment industries.
2. 3D Animation
3D animation has made a real revolution in the field of animation and advertising. Who would have thought that characters and objects would go into 3D space and could be rotated and moved around? To create modern 3D animation, it is necessary to develop a digital model of a character and master detailed sculpting and create a virtual skeleton. Next, the animators need to specify the position of the character model in the frames. The computer will take care of generating the animation. 3D is used to create short cartoons, commercials, and full-length films.
3. Whiteboard Animation
Whiteboard animation is known as one of the most popular techniques for creating explainer videos in 2023. The minimalistic design and the absence of distracting visual elements make it possible to focus viewers’ attention on the message itself. Therefore, for a story, the animation on the white board is great. The white background, drawings in black, and the presence of a hand are the main features that distinguish it from other types. Everyone likes laconic and cute animations.
4. Rotoscoping
Rotoscoping is an animation technique in which animators frame-by-frame draw the outline of objects using special programs and a rotoscope. This animation style is considered traditional and originated in the early period of cinema when animators projected real-time footage onto a glass panel and traced the image.
The technique and the device itself, called the rotoscope, were invented in 1914. With the development of technology in the 21st century, the rotoscope was replaced by computers. However, the process of animating characters is still called rotoscoping.
5. Stop Motion Animation
Stop motion, otherwise known as puppet animation, is a style in which animators use real objects to shoot and change them for each frame. When they sequentially play frames, the illusion of movement appears.
6. Animation of Mechanisms
Animation of mechanisms is used to demonstrate various devices, components of technology, and methods of mechanical product operation. It is much easier to explain the functionality of such devices with the help of animation than with the manual assembly of real mechanisms. Of course, the result of the video must be of very high quality so that the picture is believable and does not contain errors.
7. Animation with Paper Characters
Characters cut out of paper are placed under the camera lens and tell an interesting story. Some things, as you know, do not need words. Sometimes it is enough to see and feel! And with the advent of new technologies, translating cut images into animation has become much easier.
8. Clay Animation
Clay animation is created by sculpting various characters from pieces of clay, which are shot frame by frame. To do this, you can use clay both oil-based and water-based. The rest is up to the imagination of the animator.
9. Kinetic Typography
In this video, the emphasis is on the text. Namely, the originality of fonts, methods of presentation, and the choice of color palette. Text animation occurs in the process of various transformations. At the same time, not only design is important but also the content (capacity, accessibility of perception, and conciseness) of the text component. This can be achieved by breaking down the main theses, up to five words. A type of kinetic typographic animation suitable for explainers and commercials.
10. Live-action Video
Those same commercials that we are all used to when the camera captures reality as it is. During post-production, explainers are usually animated. Inscriptions, infographics, and screencasts can be used. Traditionally, live-action explainers are considered to be best for companies that sell tangible products or services to a wide range of end users.
11. Sand Animation
The technique is somewhat similar to whiteboard animation. But in this case, each frame is drawn with sand on glass. If you manage to find a good specialist in such drawings, you will definitely get a high-quality video that will not go unnoticed by your audience.
Conclusion
The best animated explainer video is a fantastic asset for any business. This is because it can explain your brand or product story in a unique and more memorable way.
Experienced specialists of Rocket Motion have been creating different types of explainer video for many years, so they can easily transform any complex data, incomprehensible instructions, statistics, and special terms into a fascinating, attention-grabbing, and understandable story. To learn more about explainer video production, just follow the link https://rocketmotion.co/explainer-video-production/.