SARASOTA, FL (February 2023) – The Ritz-Carlton, Sarasota, the award-winning resort and luxury landmark located on Florida’s central Gulf coast, is pleased to announce the appointment of Sofie Wachtmeister as the property’s new Marketing & Public Relations Manager. In her role, Wachtmeister will be responsible for the development and execution of the property’s overarching marketing strategy with the goal of driving revenue and supporting total hotel goals.
“We are excited to have Sofie join the Ladies and Gentlemen at The Ritz-Carlton, Sarasota,” said the property’s General Manager, Rajesh Khubchandani. “Her unique marketing expertise will be invaluable in enhancing our position as the region’s most sought-after coastal retreat and her robust, local savvy will help drive key relationships and opportunities for the property.”
A graduate of Marshall University in Huntington, WV, Wachtmeister is a high-energy communications professional with close to a decade’s worth of experience in the marketing realm. Previous roles have included Marketing Manager at Sarasota’s Mote Marine Laboratory & Aquarium, Integrated Media Buyer at MGM Resorts International in Las Vegas, and most recently Marketing & Public Relations Manager at Center For Sight, offering leading ophthalmology services in southwest Florida.
“Throughout my career, my passion has been to bring people together with common interests – and I am thrilled to dedicate my devotion and expertise to The Ritz-Carlton, Sarasota,” said Wachtmeister. “I have always admired The Ritz-Carlton brand for its global excellence and service value of embracing community footprints, which I find that The Ritz-Carlton, Sarasota perfectly embodies through its strong ties with the local Sarasota community.”
For more information or reservations, please visit http://www.ritzcarlton.com/sarasota and to download Sofie’s headshot, please click here.
About The Ritz-Carlton, Sarasota
A luxury landmark on Florida’s central Gulf coast, The Ritz-Carlton, Sarasota is conveniently located near the city center overlooking Sarasota Bay, just minutes from premier arts venues, nature sanctuaries, distinctive shopping, fishing and watersports. Named one of the Top Golf Resorts in the World by Condé Nast Traveler, this destination resort is also home to The Ritz- Carlton Spa, Sarasota, named the #3 Spa in the U.S. and Canada by the readers of Travel + Leisure magazine. In addition to a Gulf-front Beach Club, Tom Fazio-designed Golf Club, Spa and Wellness Center, children’s recreation programs and 276 guest rooms with Ritz-Carlton Club Level accommodations, The Ritz-Carlton, Sarasota offers 218 Residences and a private country club-style Membership.