SEO has become an essential marketing tool for businesses of all sizes and SEO agencies like Figment Agency are popping up left, right, and center to assist. In reality, the industry as a whole has never been more vibrant and is close to reaching $100 billion.
This indicates that a significant portion of the marketing money that businesses spend each year is devoted to boosting organic traffic and revenue.
How Has SEO Evolved?
Some outside factors are transforming the SEO sector. The SEO sector and its perceived worth are significantly being changed.
If you’ve been involved in SEO for some time, you’ve probably heard that the field has recently undergone a few fascinating developments.
Understanding these new trends is essential if you want to succeed with SEO since they influence how the discipline is applied and assessed.
Even if your content is excellent, it is difficult for Google to serve it in its search results. Why? mostly due to the 60 million new blogs that are created every year. The content of the search is too extensive.
To combat this enormous rise in web content development, Google launched the Helpful Content Update in September 2022. Since we were taught that “content is king,” we have produced much too much content.
However, this has changed the situation by creating a surprising volume of content that is useless to users. Then we learned how to categorize material based on its usefulness to users by utilizing Google’s algorithms. In other words, we are capable of outwitting the algorithm and doing so.
Artificial Intelligence’s Rise in SEO
The artificial intelligence writing tool Jasper, which is among the most popular marketing products available, recently earned $125 million and was valued at $1.5 billion.
And that’s simply the news of an AI tool, which clarifies the AI industry’s exponential expansion.
We could essentially press a button to upload millions of new sites to the internet that are unintelligible by artificial content. How will Google distinguish between material created by humans and AI? How does Google differentiate between material created by humans and artificial intelligence (AI)?
Well, they still aren’t sure how to make that possible.
TikTok’s Development as a Search Engine
TikTok, which started as a social networking platform and then evolved into a search engine, is another very important aspect that directly affected SEO.
According to TechCrunch, TikTok is quickly displacing Google’s user base. Even Google themselves broke the news and made the following statements:
“According to our research, 40% of young people don’t use Google Maps or Search to find a restaurant. “They visit Instagram or TikTok.”
Because of how popular this practice has become, the internet giant said that they are negotiating with companies to index videos from TikTok and Instagram in search.
If you conduct a search for a term with the word “TikTok” after it, Google will present TikTok video results files ahead of any traditional web page, so you can already see some of this development in action.
What Impact Do These Factors Have on SEO?
We ultimately get unsatisfactory Google results as a result of the interaction of these three factors. Google is very concerned because its entire business model will fail if it cannot satisfy user demands, and it will receive less advertising space.
For Google to sell more advertising and increase its revenue, users must keep searching. Of course, we’re a long way from there and won’t be any time soon.
Is SEO a Waste of Time in 2023?
Now that shifting forces are driving demand and then capturing it, brands are beginning to comprehend how the new environment looks. You must first comprehend this phenomenon and begin paying great attention to TikTok or other social platforms for your sector. But that doesn’t imply Google SEO isn’t worthwhile.
It implies that you should review your data and plan.
Unless you want to take the paid affiliate/sponsorship path, avoid depending on Google as your main source of traffic and sales for your product pages.
SEO is still relevant; it is not extinct and never will be as long as people continue to search. However, Google’s negative effects are starting to be felt in several areas.