Many people wonder if their domain names actually have an impact on SEO. Do domains with certain keywords attract more attention in search results? Are they determined by location/country? And does it help to have more than one domain for a single site help your SEO? Instead of wondering, here are the answers to all those questions when it comes to domain names and their impact on SEO.
Having A Top-Level Domain (TLD)
This is the end part of a website’s URL, such as “.com” or “.org,” both of which have become quite common. Since 1985, the number of TLDs has increased, including those that are country-specific. This article lists some of the more popular domain companies and how to help you build your backlinks so that you can increase traffic to your site.
Does The Domain Age Affect SEO?
Before, the longer a domain existed, the more relevant it was to SEO. Unfortunately, that is no longer the case. Instead, SEO is more focused on content, the user experience, and how well your website matches the search terms people are putting into search engines.
However, the answer isn’t really that black and white. Domain age has no influence on ranking, but the older domains tend to have a greater number of backlinks and ranked pages in the search results.
Does Exact Match Domain Give You An Advantage?
An Exact Match Domain is a domain name that actually uses search terms as its URL. This used to increase the chances of this kind of site ending up at the top of search lists, but search engines have now improved their algorithms so that they wouldn’t rank based on the simple fact that they have keywords in their domain. Now, it’s more important to focus on the content of your site to garner you more traffic.
Choose A Domain Name Around Your Branding
Instead of focusing on the importance of your domain name, you should focus on building your brand instead. Don’t just put a keyword in your domain name and expect it to do the job for you. Creating a brand and centering your content around that will do more for your website than anything else. Make it stand out from the rest of the competition and it will be able to stand on its own and be easier for consumers to remember.
Having Several Domain Names For One Site
Many people believe that having multiple domain names and having them redirect to the same site is going to build their brand as well as increase their online ranking, but this isn’t the case. It works well for both offline and online marketing, especially if you have specific projects or campaigns on your site that you want to promote separately.
Getting your site up there in the SEO rankings does take some patience and experimentation to see what works best for your demographic. Sticking with only one strategy and hoping that it works in the long run will lead to stagnancy and you can miss out on reaching out to new potential customers.