Orangetheory Fitness Afterburn Members Nationwide Donated In A Match Initiative During
“Hell Week” to Help Hurricane Ian Victims Through American Red Cross
FORT MYERS, FL — Orangetheory Fitness Afterburn will be donating $30,000 to the American Red
Cross on Thursday, December 1 st, to support those negatively impacted by Hurricane Ian in the Fort
Myers Region. The donation will be happening at 1 p.m. at the Orangetheory Fitness Studio located at 8001 Dani Drive, Fort Myers, Florida, 33966.
Orangetheory Fitness Afterburn Regional Vice President of FL, Trisha Jordan, will be presenting the
check to the American Red Cross Regional Executive Director for the South Florida Region, Josette
Valdez.
“Hurricane Ian left so much damage and destruction in its wake; we have to continue doing our part to help those still in need,” says Jim Potesta, CEO of Orangetheory Fitness Afterburn. “From physical health to their physical home, we’re in the business of helping people. Everyone needs a little help sometimes and we’re here to provide just that,” said Potesta.
Orangetheory Fitness Afterburn is a franchisee and area representative of Orangetheory Fitness which operates and oversees 90 studios across Florida, Texas, and Washington. The company raised the funds through its annual “Hell Week” workouts from October 24-31. “Hell Week” symbolizes the hardest week of workouts for the year. It seemed fitting for everyone participating that money raised during “Hell Week” would go to help others who are going through what is likely their toughest struggle of the year.
In addition, Orangetheory Fitness is hosting an online donation drive for employees, studio members, and the general public to participate in that will benefit Habitat for Humanity to further help victims of Hurricane Ian in the Fort Myers region. The online donation drive began on Giving Tuesday, Nov. 29, and runs through Dec. 19. To participate in helping this cause, click here:
https://secure.habitat4humanity.org/team/464124
If you or someone you know in the Fort Myers region is in need of Hurricane Ian recovery assistance
through the Red Cross, you can apply here: www.redcross.org
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ABOUT AFTERBURN HOLDINGS
Afterburn Holdings is a leading franchisee and area representative of Orangetheory Fitness,
founded in 2013 and headquartered in Houston, Texas. The Company operates and oversees
90 Orangetheory Fitness studios across territories in Texas, Florida and Washington.
ABOUT ORANGETHEORY® FITNESS
Orangetheory is a heart-rate based total-body group workout that combines science, coaching
and technology to produce maximum results from the inside out. Workouts are typically 1-hour
long and are led by trained coaches, incorporating endurance, strength, and power to guide
members through 5 different heart rate zones. The workout aims to increase excess post-
exercise oxygen consumption (EPOC or the ‘Orange Effect’) whereby participants can continue
to burn a higher rate of calories for 24 to 36 hours after their workout. There are currently over
1,300 fitness studios worldwide in the Orangetheory system.