Anyone can boost page performance by getting free Facebook likes and getting more followers. With so many hacks available, building a large audience on your social media pages is no longer an issue today.
However, the issue is to stick with the brand image and reputation. People now are too focused on being human to drive engagements that they have steered far away from what their businesses are really about.
And while this does get a temporary surge in comments and shares, it misleads and confuses potential customers. Consequently, they prefer other, more focused businesses.
This article is for you if you’re facing a similar problem or have just started a business Facebook page. We’ll discuss the 5-best tips to represent your business on Facebook correctly. Let’s dive in!
Create a Professional Business Page
Most people create personal accounts for their businesses. They usually do it to link it to a page and establish professional connections. However, both of these things can be done from your own personal account too.
There’s no need to create a personal Facebook account for business. And, when you do, you’re putting the reputation at risk. People won’t know who are the real faces behind a company and may even doubt its reliability. It’s especially true if you’re a startup.
So, it’s always a better option to link the page from your account. You can hide and make your account private if you don’t want to disclose much.
Assign Roles to the Team
There are several roles on a Facebook page, including:
● Job Manager
It’s not important to assign these roles to run a Facebook page. But doing so can represent your business well in front of the audience.
It can also save you from the troubles associated with huge social media management teams. For example, only the assigned people will have access to the account. This will ensure no mishap occurs in posting and sharing.
Complete the About Section
Writing an effective copy in the About of the Facebook page can do wonders. It not only optimizes the page but convinces the viewers to choose your business.
But, this doesn’t mean an excessively short, emoji-filled, and keyword-laden description.
(An actual copywriter won’t ever do that! But, well, the surge in newbie copywriters with little knowledge and expertise is a topic for another post.)
Your about us section should provide a clear message of who you are as a business. It would be best if you addressed some basic questions like what you offer, who is the product/service for, and where you are located.
Also, always add your business phone number, website, and other contact details. It verifies that the business is genuine.
Post Appropriate Content
Since there are different types of business, the definition of appropriate content will vary greatly. Let us give you an idea using an example.
Company X is a large public limited company that sells surgical equipment and machinery. They are trying to build a highly-engaged Facebook page. To do so, they start posting selfies of managers before a conference and similar casual BTS videos.
Now, does that seem appropriate? Will this content drive engagement from the *right* audience? Certainly not!
This kind of content might be suitable for micro businesses and solopreneurs. However, corporate companies should post formal pictures of the events, professional product launch videos, etc.
Maintain the Tone
Each business has a distinctive tone in how they deal with customers and other stakeholders. It’s important to realize this tone and maintain it on the Facebook page. This helps uniformly represent your business.
Remember that people will eventually associate the products and services with the tone, so everything should be in sync.