Tampa, FL: Prominent Bay area ad agency, Ad Partners, was awarded 2021 Support Partner of the Year by FSC Franchise Co. the parent company of Beef ‘O’ Brady’s and Brass Tap. The ceremony took place at the national conference in Orlando this past July, signifying the very first time Beef ‘O’ Brady’s and Brass Tap have united under a single conference, a move to further unify both brands under their parent company.
“We could not feel more thankful,” says Darlene Levi, Ad Partners’ Executive Vice President & Managing Director, who oversees the Beef ‘O’ Brady’s and Brass Tap accounts in addition to others. “We’ve been working with both brands for more than a decade and have developed a strong working relationship with their executive team. We thrive on the synergy and collaboration and take pride in seeing their success.”
Beef ‘O’ Brady’s, founded in Brandon, FL in 1985, currently has 142 locations in 21 states, and is one of the largest family sports pub chains in the country. Brass Tap, founded in 2008, has 44 locations in 16 states and is one of the nation’s largest Craft Beer Bar and Entertainment franchises. Both brands are major players in Florida.
“We have come to rely on Ad Partners in different areas,” says Heather Boggs, Chief Marketing Officer at FSC Franchise Co. “From developing a complex App for the Brass Tap that manages a database of over 50,000 craft beers … to producing imaginative TV campaigns that position Beef’s as a value leader … they always deliver.”
Chris Elliott, Chief Executive Officer at FSC Franchise Co., agrees with Boggs, citing the relationship his executive team has fostered with its ad agency. “Strong partnerships play a crucial role in franchise growth, and you can see it in the results. Beef’s is on track this year to achieve record-breaking sales.” He adds, “In many ways, Ad Partners feels more like an extension of our home office team than a separate entity. We can always count on fresh ideas and smart, tactical thinking.”
Ad Partners, headquartered in Tampa, celebrates its 18th year in business this November. Other notable clients include Amscot Financial, one of the fastest growing financial services companies in Florida … Vigo Importing Company, the leading national yellow rice brand … and Elevance Health (formerly Anthem) which runs a portfolio of leading Medicare Advantage plans including Freedom Health and Optimum HealthCare.
Says Ad Partners President, Tony Ceresoli: “We’ve never been focused on adding name after name to our client roster. We prefer deeper, close-knit relationships with category leaders because we’re good at identifying strategic opportunities that move the needle.” He adds, “We’re genuinely vested in each client’s success, and we only grow when our clients grow.”