Since TikTok launched in 2016, it has been downloaded more than 3 billion times till now. It’s also important to consider here that short and engaging videos on TikTok inspired other social media platforms to come up with similar features, such as YouTube Shorts and Instagram Reels.
Therefore, TikTok can be an incredible app to market your business and grow your customer base and profits. You can do so by leveraging an organic growth service with TikTok followers free trial, or merely by showing your creative side and creating captivating videos!
Nevertheless, in this article, we have mentioned 5 reasons you should use TikTok marketing for your business. Let’s dive into it!
Reason #1: Exceptional User Engagement
Do you know that a TikTok user spends about 1.5 hours on this platform on average daily, and they open this app at least 8 times a day?
Considering these remarkable stats, it’s not hard to get prospective customers to come across your video content, discover your brand, and shop your products or services.
What’s even more appreciable is that the TikTok algorithm is quite simple. In other words, it monitors the user activity on the “For You” page and then keeps showing videos of their interest.
This makes it even better for you to automatically connect your brand with relevant audiences without much effort, which can drastically help you with visibility on this app.
Reason #2: A Wide Variety of Audiences
All kinds of audiences with varying interests can be found on this platform. From people who are interested in cooking, dancing, and arts to electronics, astronomy cars, and skincare, you can be at ease knowing that no matter what your business specializes in, you can connect with a relevant audience. And it equally helps if you sell in your country, or want to boost your sales revenue on an international level.
Furthermore, contrary to popular belief that only adolescents use this app, you can find audiences of different age groups to expand your business the right way.
Reason #3: Incredible Opportunities for Influencer Marketing
On TikTok, influencers with even just a few thousand followers have a spectacular engagement rate because you never know when you can get a million views on your video the very next day, regardless of the follower count.
Therefore, you can easily find an influencer with amazing engagement statistics to promote your products and services on this app and significantly help build brand awareness.
Moreover, TikTok influencers aren’t as “expensive” as influencers on other platforms like Instagram and Facebook. So, you will be getting the job done right without much investment.
Reason #4: Show the “Human” Side of Your Business
Customers nowadays crave human connection and authenticity from businesses. Unlike Facebook, Twitter, or Instagram, you can create and upload engaging, fun, and lighthearted videos to promote your brand.
This makes your potential customers get to know your brand better and become your regular customer down the road! All you have to do is be a little silly and original. You can create office tour videos, behind the scenes, or informational content for your products.
Reason #5: It’s Pretty Simple and Easy to Use
Businesses can spend a lot of hours on social media marketing. While this is not bad, there are better options, like TikTok, which saves you money and time and gives you quick results.
All you have to do is use your high-quality phone to record a video, and then you can easily add filters and sound effects and trim the video as you like right from the app. TikTok users already prefer raw content, so you won’t have to put much effort, and your TikTok account will succeed in no time!