Premier Ice Sports Center Promotes from Within
Wesley Chapel, FL—14 June 2022—AdventHealth Center Ice, the largest ice sports complex in the Southeast, has announced that James Mitchell will be taking on the role of CEO. A veteran of the business since before its opening in January 2017, Mitchell has filled various roles over his six-year tenure, including Marketing Director and Chief Operating Officer. He will take over from Gordie Zimmermann, the Managing Partner, who will maintain his ownership position, but will be devoting his time to construction projects and other business pursuits.
Mitchell, 31, takes over at a time when the overall business is on the upswing and will lead a young and energetic team of business unit heads. He was a key player in implementing policies to successfully meet the challenges presented by Covid and its ensuing Human Resources issues. Adept at problem solving and a proponent of a collaborative management style and workplace environment, Mitchell is also committed to retaining connectivity with the community.
Mitchell says his work experience at all levels of the company has prepared him for this role. He has had the opportunity to learn from the various leadership styles of previous and current management over the past six years. Supported by a trusted team of those leaders with in-depth industry knowledge and wide-ranging experience and combining the new and fresh ideas from his current team, Mitchell is very excited to keep the company competitive while moving forward.
“I am grateful and humbled by this opportunity,” said Mitchell, who then added, “I want to provide leadership that allows every member of our team to become the best version of themselves.”
AdventHealth Center Ice is a 150,000 square-foot facility featuring five ice rinks (one Olympic-sized, three NHL format, and one mini-rink), 18 locker rooms, a fitness and sports recovery center, off-ice training area, full restaurant/bar, concession stand, and pro shop.
The enterprise supports the activities of community public skaters, professional figure skaters, and is home of the state’s largest learn to skate program, 37 youth rec and travel hockey teams, 94 adult league hockey teams, 12 regional high school hockey teams, two university hockey teams, and the Tampa Bay Juniors—the state’s leading junior hockey teams playing in the USPHL. It also hosts numerous tournaments year-round, bringing tens of thousands of participants and visitors to the area. The facility is a major economic engine in the region, supporting Pasco County’s Florida Sports Coast initiative.
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