As a small business, getting noticed in the overwhelmed market may be challenging. The best way to improve visibility is to adopt video marketing. The movement, actions and drama in videos help capture your brand story and deliver it in the most relatable manner. Hence, many industries have adopted this marketing strategy. They also connect with agencies that specialize in creating videos for their niche,for instance ecommerce video production agency to create product videos specific to products sold in online marketspaces.
Videos are increasing in demand as 49% of people watch about five videos daily. There are lots of audiences out there. But how do you make these product videos?
Creating videos is not expensive and does not need a professional. There are some time and cost-saving ways to adopt this marketing strategy. Read on to find out more.
1. Do an introduction
Videos help you quickly communicate your brand vision and purpose to your audience. Instead of the regular website mission and vision statement. You can do a brand story video that motivates your audience to buy from you. As a small business, live Q&A videos on Facebook or business profile videos on the website will go a long way.
Share the common problems that inspired the business establishment and how your product or service solves those problems. Ensure you keep the video short and simple. It should also speak directly to your target audience.
2. Show off a product
Tell your audience about your benefits and how your product works. About 96% of people have used product videos to learn more about a product and decide on a purchase. For small businesses, it is an excellent way to get noticed by potential customers. Videos help you convey the quality of your physical product and the problem-solving features of your virtual product.
These videos can be recorded as tutorials with quality visuals and engaging content that resonates with viewers. They can also be in for demos that offer them a discount or trial mode as call-to-action.
3. Add life to testimonials.
Let real humans share videos giving feedback or reviews about your product or service from their live environment. Instead of regular text testimonials, encourage your previous customers to share testimonial videos that you can share on social networks or websites. This adds credibility to your small business and increases potential buyers’ trust in your brand.
Testimonials must be authentic and speak to the benefits and features of your product and services. You can do a compilation and convert these videos to ads.
4. Explain some how-tos
People love to learn. Give them a video that points out answers to specific queries. Provide valuable insights into everyday problems in a sharable video. Make sure it is straightforward and straightforward. As you do this, remind them about your product or service’s role in making t easy for them to solve their problem.
Ensure that these how-to videos are not longer than 90 seconds, depending on the content. It can be a screen or phone recording with step-by-step actions that are well explained.
5. Stay consistent
Product videos should not be one-off. Stay consistent and build proper engagement with your audience. Encourage people to subscribe to your channel and turn on notifications. You can create a regular audience and boost your business prospects.
6. Display some behind-scenes
Add some personal and emotional touch that connects the humans in your business to humans that are willing to become customers. Share team videos, highlights of daily industry activities, or interactions with customers. Let company experts talk about their daily activities and showcase your business culture. If your business requires home service, show your audience a video of how the process is being carried out. Let them see the work you put into securing their satisfaction.
Product videos should cater for your target audience. Ensure you customize the videos to be relevant to your target audience and potential customers.
If you are ready to elevate your brand visibility and increase awareness, promote product videos on all your channels. Consider the different requirements of each channel when creating your videos so that viewers get the best of it. Don’t procrastinate. Start recording!