Achieva Credit Union today announced that members can now make Bitcoin transactions on Achieva’s mobile application, through a partnership with leading Bitcoin company NYDIG.
Achieva is the first Florida credit union to provide access to cryptocurrency trading services to its members.
“In the past year, we noted our members trading in more than $2.6 million of cryptocurrency through popular trading platforms,” said Tracy Ingram, Chief Digital and Infrastructure Officer at Achieva Credit Union. “It was clear that many members want to get involved with crypto, and we felt it was time to provide access to Bitcoin from an institution they trust.”
The Bitcoin widget is accessible in the latest version of the Achieva mobile application, which was launched on June 7. Once in the widget, users will be able to quickly see the current value of bitcoin, access their trading history, and directly buy, sell or hold bitcoin through the NYDIG platform. Funds are instantly debited from the member’s account. Education resources and customer service information will also be readily available for members in the app.
“Credit union members are looking for a safe, simple, and convenient way to invest in crypto. They prefer to buy, sell, and hold Bitcoin through a trusted entity like Achieva,” says Lou Grilli Sr., Innovation Strategist at PSCU, the nation’s largest credit union service organization. “This is a great example of a credit union eager to evolve by ensuring that members have access to emerging technologies while providing access to educational tools so members can make informed financial decisions.”
Prior to the launch of the updated app, Achieva employees were invited to a trial of the new Bitcoin services and given $10 to purchase bitcoin through the app. NYDIG provided an additional $5 to each employee who signed up. Employees were then enabled to buy, sell and hold their bitcoin, as the credit union validated the functionality and performance of the app. During the three-week employee pilot program, Achieva team members purchased more than $2500 of Bitcoin.
Achieva has shared educational information about cryptocurrency and Bitcoin through its internal podcasts and brought in external crypto experts to help employees prepare for member questions.
“Achieva employees are trusted consultants for members and it was vital that our team learn how this new Bitcoin functionality works so that they can answer questions for members,” said Ingram. “We always want to note that there is risk involved in investing in any cryptocurrency, and we want our members to feel comfortable accessing the trading services.”
Members are encouraged to learn more about the new services by accessing information on the Achieva website and mobile app.
Achieva Credit Union was founded in 1937 in Pinellas County. Today, it is rated a Superior 5-Star credit union by Bauer Financial and has more than $2.4 billion in assets and 22 branches serving more than 153,000 members. Anyone who lives or works in Charlotte, Collier, DeSoto, Glades, Hardee, Hendry, Hernando, Highlands, Hillsborough, Lee, Manatee, Monroe, Pasco, Pinellas, and Sarasota counties, or whose family member has an Achieva Credit Union account can bank with Achieva. For more information, visit www.achievacu.com.