TAMPA, FL – (May 18, 2022) – Chicago founded, modern Southeast Asian restaurant, Sunda New Asian is coming to Midtown Tampa, confirmed Bromley Companies. Sunda brings award-winning, modern Southeast Asian cuisine to Midtown, complementing an impressive array of dining options at the massive $1 billion mixed-used development.
“Sunda New Asian, known for its highly successful Chicago and Nashville locations, offers a modern, world-class dining experience for those who visit, work and live at Midtown Tampa,” said Nicholas Haines, CEO, Bromley Companies. “As Sunda begins a national expansion of its incredible concept, Midtown Tampa is pleased to be home to its only Florida location.”
Sunda New Asian is led by veteran restauranteur Billy Dec, who is also an Emmy award-winning TV personality. He founded the concept in 2009 after extensive culinary travels throughout Southeast Asia, including his mother’s native Islands of the Philippines. Sunda New Asian celebrates the diversity of cultures and cooking traditions found around the Sunda Shelf, which is now a submerged land mass in the shallow waters of the South China Sea, Gulf of Thailand and surrounding areas.
With locations already operating in Chicago and Nashville Sunda has developed a loyal celebrity fan following including Ariana Grande, Michelle Obama, Lady Gaga, Michael Jordan, Barbra Streisand, Pete Davidson, Lebron James, Jamie Foxx, Steven Tyler, David Schwimmer and more.
“After a lifetime of visiting family throughout the Tampa, St. Petersburg and Clearwater area, as many from the Midwest have for generations, I’ve always wanted to bring our Southeast Asian culture and modern culinary offerings to the community when the time was right,” said Dec. “The all-around explosive growth and evolution that is occurring in the area, along with the strategic location of Midtown Tampa in the middle of it all, makes that time and location, here and now and our Sunda family couldn’t be more honored, humbled and excited!” says Dec.
Sunda takes culturally-important food and drink from Southeast Asian countries including Japan, China, Thailand, Vietnam, and the Philippines, elevating and modernizing it with upgraded ingredients, cooking techniques and presentation. This creates a new and memorable hospitality experience that retains the deep-rooted spirit of the originals.
Experiential offerings include sushi rolling classes, a traditional island-style feast, mixology classes, sake tastings, and other culture and culinary offerings.
Menu options include creative works of art from behind the sushi bar, unrivaled dim sum, noodles, salads and rice dishes, to top of the line seafood, beef, pork and poultry, all menu options feature a creative elevation on classic Asian cuisine. Beverages include seasonally inspired craft cocktails, a progressive list of premium sakes, Asian beers, Japanese whiskies and a well-rounded list of wines and bubbles.
The restaurant will occupy approximately 6,000 square feet of retail space near The Commons, next to the Aloft and Element Hotel entrance. Anticipated opening is late 2022.
Sunda New Asian is an award-winning restaurant concept featuring modern Southeast Asian cuisine, culture, and experiences. By seamlessly melding elevated cooking techniques and flavors found throughout Asia, Sunda’s extensive cross-cultural New Asian menu spans many cultural and culinary options, allowing guests to choose the dining experience they desire. Sunda also provides an impressive list of specialty cocktails, signature sakes, and a collection of popular wines to complement the cuisine. Currently located in Chicago and Nashville, the Sunda expansion project will grow the brand footprint in multiple cities across the Midwest and Southeast starting in 2022. For more information, visit www.SundaNewAsian.com.
About Founder/CEO Billy Dec
Billy Dec is a 2-time Emmy Award winning TV personality, actor, attorney and serial entrepreneur. Dec is the Founder/CEO of celebrated businesses like Sunda New Asian Restaurants, The Underground Nightclub and The Underground Cocktail Club, as well as cutting edge Advertising Agency COACT and HR firm HR Pro, both built on aggregating top independent talent in their respective industries.
Dec can regularly be seen on NBC’s TODAY Show, acting in films and on TV shows like Criminal Minds and Empire, hosting his own podcast “The Meal of Your Life!” and is hosting/producing a new documentary for PBS called “Food Roots,” he recently shot in his mother’s 7,641 native islands of the Philippines.
Dec is a Chicago-Kent College of Law and Harvard Business School Alum, who was a Presidential appointee for five years, serving on the White House Advisory Commission on Asian Americans & Pacific Islanders, and the White House Bullying Prevention Task Force. Dec has served on many local committees, boards, and commissions to serve the community, feeding on average over 100 people in need a week throughout the COVID crisis with his Sunda & COACT family.
About Bromley Companies
Founded in 1972, Bromley Companies is a national real estate development and investment company that has built a portfolio of retail, office, industrial and student housing assets. Bromley began a substantial history of investing in the Tampa region more than 30 years ago. Today, the company boasts a $1M portfolio, managing more than 5M square feet of space with 95% occupancy. As the master developer of Midtown Tampa, the firm has created an entirely new live, work, play destination district in the region.
The leadership team is involved with the Westshore Alliance, Tampa Bay Economic Development Council and numerous civic and charitable locations. To learn more about Bromley Companies, visit www.bromco.com.
About Midtown Tampa
On 23 acres, the massive, $1 billion, award-winning Midtown Tampa is the first mixed-use community of its kind in Tampa, and the catalyst for an entirely new district connecting Westshore and Downtown. For more information about Midtown Tampa, visit www.midtowntampa.com.
Sunda images, Billy Dec headshot
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