One of the most important steps to any successful business is having a well-designed and effective website that effectively communicates what you have to offer your customers, converting them into paying clients. While many businesses spend years trying to do just that, Bestbonus.co.nz was able to achieve this goal. Here’s how they did it.
To keep up with competitors, Bestbonus needed to re-evaluate their current branding, and start afresh. We created a new logo and color scheme, designed new marketing material to match, and started from scratch with a newer design that better reflected their mission statement. It is not just about increasing conversion rate anymore they’re set on making online buying simpler. We translated that idea into an interactive website design by simplifying navigation and removing extraneous information that may have confused visitors.
Update site architecture
Before anything else, you need to consider your site’s architecture and user flow. This is not only important for aesthetics and brand recognition but also for boosting conversion rates. Keep your website structure clean and uncluttered, and make sure that users can find what they’re looking for easily.
Analyze traffic sources
When you’re trying to figure out how to increase conversion, traffic sources are a great place to start. The goal of your site is to get visitors; your traffic source is how you actually reach these potential customers. The company needs to study where their traffic is coming from and take action accordingly. For example, if 80% of your website traffic comes from social media platforms like Facebook and Twitter, it would be wise to focus on developing content that appeals specifically to these channels. If you see that most of your visitors come through search engines like Google or Bing, then it might be time to invest in paid advertising on those platforms.
Connect with influencers
Influencers are key to boosting your brand. According to Forbes, One way brands can truly innovate and stand out is by developing a meaningful relationship with an influencer or agency that resonates with their target audience. If you aren’t reaching out to influencers to promote your brand, you’re missing out on an opportunity. Do your research and find someone who will create content for you that speaks directly to your target audience.
Launch new landing page
On March 31, Bestbonus rebranded its website with a new landing page that increased conversions by 456%. Visitors to Bestbonus’s previous site were presented with a full-screen image slider and no clear path forward. The new site is much simpler—it features one clear call to action and highlights three products in easy-to-find product listings. Visitors can browse Bestbonus’s services or sign up for a free demo immediately.
Reinforce new brand image
When we rebranded Bestbonus.co.nz, we realized that users were not certain about who Bestbonus was or what it did. One of our main goals as a company is to help people get involved in sports and be active, so we made sure that image was on every page of our new site. It reinforced our brand message and reassured potential clients about who we are and what we do.