LinkedIn is among the top social media platforms for professionals across the world. The platform is best for jobs, careers, and professional networking. It is the biggest online community for professionals and organizations. So if you want to build a professional network without leaving your office, LinkedIn is the best option for you.
However, many working professionals don’t use their LinkedIn account effectively. They simply create a profile for job searching and making connections, but LinkedIn is more than connecting with people. Let us explore some tips on how to use LinkedIn effectively and take the most advantage of your professional network and connections.
Complete your LinkedIn Profile
Your LinkedIn profile is a powerful tool you can use to create your personal business, increase brand awareness and generate leads on LinkedIn. Unless you make your profile private, all the users will be able to search and see it on LinkedIn. It is also possible to have a public profile searchable on an external search engine that enables people not registered on the platform to search your profile.
The internal search algorithm finds only the profiles that are complete, and they get 20 times more views than incomplete profiles. Therefore it is important to complete your profile to get full advantage of your account. Here are some important points to remember when completing a LinkedIn profile.
Profile Photo
Publish a high-resolution profile photo, preferably taken by a professional. There should be no distracting elements in the image. Make sure the background of the image is plain without any background image or design.
Background Banner Image
Add a backdrop image (also known as a “banner” or “cover”) that expresses your personality and occupation to make your profile stand out.
Industry and Location in Title
In your title, mention your industry and region. For this, you have up to 120 characters.
Include a brief description of who you are, what you do, and what you can provide. You have 2,000 characters to choose from, but you are not required to utilize all of them. You may also add six examples of your work to your profile by linking to them or uploading them.
Current Position and Profile
Include your current position and a brief description of what it entails. Be as precise as possible. Don’t say anything.
Connect with others on LinkedIn
Connect with others in your industry by sending requests and accepting invitations. You can invite anyone who has a profile on LinkedIn. When you build a new connection, you gain access to their profile and connections they made public. Their connections become your 2nd-degree connections. This will open up more networking opportunities for you.
Getting the Best from the World’s Biggest Networking Site
LinkedIn is one of the biggest networking websites for professionals and experts in every field. It can help you create brand awareness, build and grow your business, improve lead generation, and boost conversions and revenue. Unfortunately, LinkedIn is a frequently underutilized platform, owing to the rapid emergence of new social networks. On the other hand, LinkedIn can be a valuable addition to your content strategy.
This post explains the LinkedIn strategies you can use to increase brand awareness, share marketing content, and develop your business. You can do many things to grow your online presence and business on the world’s biggest professional network. However, only a few users are able to make the most out of their LinkedIn accounts. Let us explore all the ways to make the most out of your LinkedIn account.
Ways to Get the Best from LinkedIn
Here are the best ways to make the most of your LinkedIn account to grow your online presence and business.
Use LinkedIn Automation
The most valuable thing we have is time, so we need to use LinkedIn automation tools to carry out routine tasks. LinkedIn Automation helps you save time while performing plenty of tasks on the platform: personalize your mass outreach and make your messages appear more natural to the receivers. You can also automate the connection requests to make new connections on LinkedIn. Automation tools can also help you to generate reports for outreach campaigns and automate marketing and lead generation tasks.
The Best LinkedIn automation tools enable you to automate multiple tasks for marketing and lead generation. They can help you generate leads, close sales, and increase your revenue, in addition to saving time and money.
Create and share visual content
It’s no secret that posts containing visual material, such as a photo or a video, catch people’s attention and perform well on social media; the same can be said for LinkedIn. As a result, LinkedIn’s algorithm prefers content with eye-catching graphics and videos.
According to LinkedIn, posts that include images earn 98 percent more comments than posts that do not. A post featuring videos, for example, receives five times higher engagement on LinkedIn than any other sort of material.
Write a good profile summary
A summary of your LinkedIn profile is an opportunity to gain visibility, especially if you are looking for new jobs. LinkedIn has a character limit for this section, and you want to make the most of it.
LinkedIn recommends writing 3 to 5 short paragraphs with sufficient space between them to make it comfortable to read and understand.
Have a clear goal for your LinkedIn presence
Your purpose guides everything you do on LinkedIn, from what you put on your profile to the posts you make. So before you do anything, you should have a clear understanding of what you want to achieve on LinkedIn. Here are some points to consider:
- Is it finding work?
- Attract potential customers?
- Get more shows to talk about?
Whatever your goal, pick one, just one, and use it as your North Star to advance.
Use the right keywords in your profile
Professionals and companies find you on LinkedIn through its inbuilt search engine. Think about the phrases and keywords people will use to find professionals like you on LinkedIn?
Choose the main keyword that you want to rank for. Then, use this primary keyword in your title and “About Me” section. Use secondary keywords in your about section. Also, spread keywords throughout the experience space, such as titles or job descriptions.
Use LinkedIn groups
All LinkedIn members can create or join groups to discuss ideas and share industry news. This can be a great way to expand your professional network.
You can use the search bar at the top of your profile page to look for interesting groups to join or to find new groups you’ve already joined. If you are a group member, you can participate in group conversations, ask questions and send messages to other members.
Think about which groups it makes sense to join with your goal in mind. For example, if your goal is to find a marketing job, where would the marketing hiring managers be? Use LinkedIn’s search tool to find suitable groups. Join those who have not only a significant number of members but also a reasonable level of activity. When people aren’t having group conversations, it can be a stale conversation that’s not worth participating in.
LinkedIn groups can be a valuable source of information, ideas, and support. Share your ideas with the people in your groups, and they will probably react immediately.
Create compelling content specifically for LinkedIn
Like other social networks, you can post plain text updates, images, and links to other websites and share posts from other users. However, make sure your post is useful, informative, and relevant to your professional connections. And maybe you want to brush up on your writing skills!
You can also record or upload videos directly from your device to LinkedIn. In this way, you can share your knowledge and experience or strengthen the brand identity of your company. Use the built-in filters and “stickers” to brighten up your video and add subtitles so people can watch without sound.
LinkedIn also allows you to publish full articles through its publishing platform. The articles you write are visible on your profile. Other users who visit your profile can share them with others, but you have the right to the content you post on your account. This is a great way to showcase your industry expertise.
Analyze the metrics
It’s important to check the metrics of your content. Going through them will help you understand your audience and what they like. When it comes to creating a content marketing strategy, a customer persona is sorely needed, and you simply can’t create a persona if you don’t know your audience and their likes and dislikes.
LinkedIn provides a detailed description of your audience based on your role, region, or even the industry you belong to.
Conclusion
Now, as you know much about LinkedIn, the largest social network for professionals, you can use these LinkedIn tips to enhance your online presence, grow your business and generate high-quality leads. There are a lot of cloud-based or Google Chrome extension LinkedIn automation tools on the market so it’s really easy to choose from. However, other than your business, you can also use the platform to discover better jobs and build connections and even communities.