DENVER, Colo. (April 28, 2022) – WellBiz Brands Inc., the premier franchise portfolio company for beauty and wellness brands, has selected Curious Jane, a national franchise ad agency, to develop and implement the franchise development advertising and marketing strategy for the company and its brands. WellBiz Brands manages five industry-leading brands, Drybar®, Amazing Lash Studio®, Radiant Waxing™, Elements Massage® and Fitness Together®.
“We are excited to tap into Curious Jane’s expertise to attract qualified franchise candidates,” WellBiz Brands CEO Jeremy Morgan said. “The beauty and wellness space is thriving, and we are confident that, working together, we can identify motivated entrepreneurs and help them pursue their dreams with WellBiz Brands.”
The beauty and personal care market is expected to grow 5.5% per year through 2025. The WellBiz Brands team signed more than 100 franchise agreements across all five brands with investors seeking to diversify their portfolios as well as with entrepreneurs launching their own businesses for the first time. The company’s robust multi-brand platform enables brands to accelerate scalable and predictable growth through access to shared services, infrastructure and support.
Curious Jane President and CEO Lora Kellogg, CFE, said, “We look forward to working alongside WellBiz Brands to raise awareness about their brands and the excellent opportunities available for future franchise owners.”
Curious Jane works with national franchise clients such as Kumon North America, Neighborly Brands, Winmark, Office Pride Commercial Cleaning Services, Plato’s Closet, Once Upon A Child, Play It Again Sports and Goodcents.
About WellBiz Brands Inc.
WellBiz Brands Inc. is the pre-eminent beauty and wellness franchise platform catering to the needs of the affluent female consumer. The WellBiz Brands’ portfolio includes Drybar®, Amazing Lash Studio®, Radiant Waxing™, Elements Massage® and Fitness Together®. The company’s cross-brand digital marketing program drives effective member acquisition strategies, creating a world-class membership ecosystem. WellBiz One, a proprietary technology platform, enhances studio operations for franchisees, fueling member engagement and retention. With expertise in supply chain management, e-commerce and product innovation, WellBiz Brands provides franchisees with a leading edge. The company has earned national recognition on lists such as the Inc. 5000 Fastest Growing Companies, Entrepreneur’s Franchise 500 and others. For more information, visit WellBiz Brands Inc.
About Curious Jane
Curious Jane is The Ad Agency for FranchisesTM. Founded in Lakeland, Florida, 18 years ago, Curious Jane is a woman-owned business specializing in both consumer marketing and franchise development marketing for franchises. A full-service agency, Curious Jane provides creative and branding, media planning and buying, content marketing, digital advertising, public relations, CRM integration, SEO, website design and development to its clients. Learn more at CuriousJane.com.