In today’s digital era, when we talk about platforms for marketing or advertising, Google Ads and Facebook Ads are the two options that strike the mind first. Google and Facebook Ads are the two biggest and are the most preferred advertising platforms by marketers all around the world.
Marketing on either of them is worth it. So, determining which platform to choose for your business needs becomes very difficult especially, if you’re just a beginner. To help you make this choice, we have done a head-to-head comparison that will help you gain important insights into each platform.
Read on to find the answer to your question Facebook Ads Vs Google Ads: Which Is Better for Marketing? Let’s start!
Why Facebook Ads?
Facebook Ads or Facebook Ads manager is second to none when it comes to marketing. Out of 4.4 billion internet users in the world, nearly 4 billion users are on social media. When we talk about social media, Facebook, Instagram, Whatsapp, and Messenger are the biggest platforms and with Facebook Ads, all of these platforms get covered. Hence, by choosing Facebook Ads, you can gain Facebook followers and reach people worldwide or by second method by choosing the best SMM Panel to get the desired engagement results.
Why Google Ads?
Google Ads, formerly known as Adwords, is a platform developed by Google where marketers bid to display advertisements of their service, offerings, product, content, etc. to internet users. Anyone who uses the internet is on Google.
It is pretty evident from the fact that out of 4.4 billion internet users in the world, nearly 4 billion users are on Google. Needless to say, why its product, i.e., Google Ads is the best choice for running ads.
Facebook Ads Vs Google Ads:
Both the giants, Google and Facebook, are umbrella companies that have their important subsidiaries.
When we talk about Google, we are also talking about its most important subsidy, i.e., YouTube, the second most visited website in the world (behind Google itself). On the other hand, Facebook has social media giants like Instagram, WhatsApp, Messenger, etc. as its subsidies.
Be it the options of ad platforms (Facebook, Messenger, Instagram, and its Audience Network), ad placement options (feed, stories, chat), or ad formats (photo, video, carousel, collection, payables, slideshow, etc.) Facebook Ads offers a much wider range of campaign features, perfect to gain Facebook followers and reach a wide audience.
Also, there’s a difference in how audiences are targeted. Facebook Ads offers comprehensive options whereas Google Ads offers far fewer options when it comes to audience targeting.
Ease of Use
Both the platforms can be a bit confusing at first glance. Google Ads and Facebook Ads, Facebook Ads has a slightly more beginner or user-friendly interface whereas Google Ads has a simple & data-focussed interface.
It is easy to use Facebook Ads and more engagement on Facebook in the beginning, but it becomes a bit complex while learning its more advanced functionality. It is vice-versa in the case of Google Ads. In a nutshell, both involve a bit of learning to make the best out of it.
In this parameter, Google Ads is hands-down the winner and better than Facebook Ads. The support team is proactive and reaches out to users with suggestions on how they can improve their campaign performance. However, Facebook Ads does offer support via email, which is missing in the case of Google Ads.
Both the platforms offer support via call, live chat, and comprehensive help centers. Still, we found that Google Ads offers much superior customer service when it comes to providing support that their users need and the way they want it.
It’s a tie between both platforms. Both the platforms have approximately 4.2 out of 5-star ratings and are the top priorities of all internet users. As per customer reviews, Googs Ads is considered a must-have for every business marketing especially local or small businesses. Whereas Facebook Ads are also considered a must-have to compete in the digital or social environment.
Based on the above comparisons, we would recommend you to go for Google Ads in case you are looking to increase the sales of products or services. On the other hand, we would recommend Facebook Ads if you aim to increase brand awareness and you’re looking to launch new products and services in the market.
Although we positioned and compared the Google Ads and Facebook Ads as competitors above, we didn’t find very huge differentiators. We found that both these platforms are rather complementary to each other. Each has unique benefits and features to offer to marketers.
To conclude, we would say that a blended or omnichannel approach would be the best approach for your business. We realized that marketers can achieve the best results when they use both channels together. By blended or omnichannel ads strategy we refer to leveraging the strengths of advertising on Google and Facebook Ads as per needs, budgets, and other factors, whatever is best serving the business in real-time.
In the end, it should not be Google Ads Vs Facebook Ads, rather it should be Google Ads and Facebook Ads