(Sarasota, Fla., April 8, 2022) – Seth Carter has been promoted to product management and innovation (PMI) manager at JMX Brands, the largest online retailer of Amish furniture and home décor at www.dutchcrafters.com.
Carter joined JMX Brands in July 2020 as a product category manager for bedroom furniture and served as Eco Friendly Digs manager prior to his recent promotion to PMI manager.
“Seth is a supportive, collaborative and inspirational leader,” said JMX Brands CEO Jim Miller. “He challenges his team to clear and ambitious goals, digs in to support them, and holds them accountable for results.”
As PMI manager, Carter will lead the PMI team in increasing competencies in ecommerce, strategic marketing, product management, and vendor relationships. He recently relocated from the company’s Sarasota headquarters to its location in LaGrange, Ind., which will allow for more personal contact with Amish vendors.
Carter holds a bachelor’s degree in business administration and management from Indiana University East. He won the 2020 Rookie of the Year award, which honors one JMX Brands employee annually for making an immediate impact on the company’s growth and success.
“Since Seth joined the company, he has been laser-focused on delivering results,” said Miller. “Seth is a big asset to this company. I have no doubt that he will lead PMI to new heights and remain a valuable part of our management team for a long time to come.”
About JMX Brands
JMX Brands is a niche Internet retailer, selling more than 10,000 different products on a variety of websites, including its flagship Amish furniture site www.dutchcrafters.com. JMX Brands was a 2016 Florida Company to Watch, the Greater Sarasota Chamber of Commerce’s 2017 Retail Business of the Year and 2021 Medium Business of the Year, one of the 2020 Best Places to Work in Sarasota-Manatee, and named to Newsweek’s prestigious Best Online Shops for 2021. The company has earned an A+ rating from the Better Business Bureau and was listed six times as one of the fastest-growing private companies in the United States, according to Inc. Magazine’s prestigious Inc. 5,000 List.