Congratulations if you have already created plenty of content over the past years. It’s now the time to repurpose your content.
For some businesses, the idea of creating content is quite overwhelming. However, you can create content easily if you master the art of how to repurpose content easily. It’s less time-consuming, easy, creative, and budget-friendly.
It’s 2022, and the amount of content we use in the form of reels, videos, graphics, posts is escalating every single day. The good news, we are all set to repurpose a major chunk of content that is already on your website, blog, or social media.
In this article, we will explain 5 ways to repurpose your content now.
Let’s get started.
No. 1: Use Instagram & Tiktok Reels
Short, catchy, and to the point. These reels are enough to grab audiences’ attention pretty much quickly. Take time to get a little creative as you write create reels. Over the past years, beauty brands have been successfully generating sales using these reels. If your product or service is in the lifestyle niche, chances are you can generate sales quite easily.
Research shows that 86% of businesses use videos as a significant marketing tool. Great, if you are already using videos for your business growth – you are already a step ahead. It’s now the best time to repurpose videos to Instagram and Tiktok reels.
Tiktok is the largest video-sharing app with its total number of users reaching almost one billion in 2022. You can upload up to 3 minutes long videos and showcase your services or products in the most creative way possible. Whereas, you can create up to 60-second reels on Instagram.
So go grab the opportunity right now.
No. 2: Compile a list of Frequently Asked Questions out of blog post or video
According to Ahref, the Global Search Volume of FAQs is 67K which is huge. It is the average number of people searching for the target keyword across all countries in our database. Therefore, it is great to turn an engaging blog post into FAQs. You can even turn an introductory video of your business into the FAQs and place it on your website for better engagement. Trust me, it works wonders.
Some users do not have enough time to read through whole the blogpost to find the answers to the questions, and they need answers instantly and that’s when FAQs come into play.
Personally, I love skimming through the FAQs because they provide the necessary information in just a few seconds. Readers get the answers within a few seconds and they do not have to spend time finding the right question.
No. 3: Turn a podcast script into a blog post and optimize it
Writing and optimizing a blogpost out of a podcast script is great for both search engine and user. Although most people love podcast, because they can listen to them while they are engaged with other activities like jogging, walking, driving or even working out in the gym. However, a podcast turned into blogpost can also drive more traffic to your website. So, why not repurposing into an engaging blogpost and optimizing it? It’s a great content marketing strategy that you could potentially use!
Secondly, it requires less effort to write and optimize blogpost using a podcast script rather than writing it from scratch. It saves time and money.
You can also turn your podcast script into newsletter for those users who love skimming through the short form of content rather than long blog posts.
So here’s is how you can do that:
- Get a transcription of your podcast best performing episode
- Clean up your transcription and remove anything that’s unnecessary
- Create your first draft
- Revise and edit your blog post
- Format proofread and polish ut
- Optimize it for the list of keywords
- Publish it
No. 4: Create an email campaign from the blog post series
According to Mailchimp, the average email open rate is 21.33%, which is huge. While most people love to stick to Google for researching new ideas, & information, a huge chunk of users rely on emails to stay up-to-date about the new product/service.
Therefore, an email campaign is great to keep your raving fans and loyal customers engaged. Including infographics in your emails is a great way to create an engaging campaign. An email campaign carries great information about your product or service. Therefore, it should be designed in a way to engage an audience and convert them to bring more sales to your business.
You should include catchy infographics instead of adding long paragraphs and texts. You can turn long forms of emails into infographics. Highlight the important points in your email and add a signup button or add another call to action button on infographics. As a result, the emails are engaging to the reader’s eyes, and it’s more likely that they take an action.
Keep the following things in mind while you design infographics:
- Always design high-quality infographics
- Make sure you add relevant content into the infographics
- The infographics should have relevant images
- Always create new infographics for different emails
- Never repeat the same infographic, it’s boring!
No. 5: Design a printable ‘How-to’ or ‘To-do’ Checklists
‘How-to’ or ‘To-do’ lists help a user to stay organized and manage time seamlessly. People look for something tangible when they want to do something practical. For example, if you have a home organization business, your client would love to have a checklist of things in their hand before they could start working on it.
The lists will have all the things that they need to complete step by step. For example, lists might include tasks like, removing all the things from your showcase or stacking all the books on shelves. The user might check it once the task is completed. A ‘how-to’ or ‘do-to’ list eases the overall process and help them stay organized throughout the process.
Design printable ‘how-to’ or ‘to-do’ checklists out of the videos that you have already created or guides that you have designed for your client and place them on your website. Doing so gives your client a more user-friendly and practical approach to completing any task. It applies to almost every single industry.
It’s easier to design such templates, you can use a tool like Visme to create an instant, intuitive checklist that is both detailed and short. Just open the tool and start designing a professional and beautiful checklist through drag and drop options.
Here’s is what you need to keep in mind:
- Include the objectives of the tasks
- Add detailed descriptions of the tasks to be completed
- The list should be consistent
- Use the least amount of images or infographics
- Add plenty of space to add details
- Keep space to mark the task completed/incomplete
Once you master the art of repurposing content you will be able to engage your audience effortlessly. Content that is repurposed, error free is more engaging and user-friendly.
As an end note, you should keep in mind that any content that’s repurposed might not be a good fit for every marketing platform. For example, you can’t expect a high engagement of the Instagram reel on LinkedIn or vice versa. Thus, it’s important to keep the code of each marketing tool in mind before you could repurpose content and it will be a win-win situation.
How often do you repurpose content for your business? Let us know in the comment section below.