Today there’s a video for literally everything you search on the Internet.
Want to know how to assemble a motor—there’s a video.
Want to know how to roll a chapati—there’s a video.
Want to learn digital marketing—there’s a video.
As our search terms expand, videos bombard the Internet.
However, what do individuals seek when searching for a product or service when browsing the Internet?
They look for an enticing video that gives a good demo of the product/service.
So can we safely say video is the major player on the Internet?
Yes, we can.
In 2022, 3 trillion minutes of video content will cross the Internet each month.
So, if you’re not using videos, you’re losing out because it’s hands down the best way to promote your business.
Explainer videos can assist you in achieving your business goals.
Considering all the lucrative video options, why explainer videos?
Keep browsing to find an answer to this!
In this brief guide, you will get a clear insight into explainer videos and why does your business need them.
What’s an Explainer Video?
Imagine how boring it will get if we start traditionally explaining the black holes—no images, no graphics, just lecturing.
We can already see you yawning.
The same can happen with most of your guests when you don’t explain your product and services to them creatively.
However, worry not!
Explainer videos allow businesses to get the message that the audience wants to hear.
An explainer video is a short animated movie that educates people about complex products/services, business concepts, etc.
And what’s the best part about the explainer video?
It reduces complex theories by breaking them down into several small concepts.
It’s like not taking one big bite but small, easily chewable, and digestible bites.
They are instructive and instructional and effectively express what your business offers.
Additionally, businesses use explainer videos to boost online traffic and achieve a higher return on investment.
The most significant characteristic of an explainer video that contributes to its popularity is its ease.
How Does Your Business Benefit From Explainer Videos?
There are numerous primary and many minor reasons for using explainer videos.
It’s a genie straight out of the bottle that hears you and works like magic for internal and external communication.
Let’s see how your business benefits from explainer videos without further ado.
- Attracts Organic Web Traffic
Which factor is most important to your online business?
It’s traffic, or we should say Organic Traffic.
Imagine yourself in an isolated place with no one around.
You live alone; you eat alone; you die alone. 🙁
It’s going to haunt you.
The same happens with your site.
If there are no visitors to your site, it will die.
So, how to bring more organic visitors to your website?
Through explainer videos!
Moreover, users have become smarter than ever.
They are 50% more likely to find your website if you embed videos on your website.
Furthermore, if you can serve them a video that matches their taste palette, they will spend more time viewing it.
And we already know, the more, the merrier!
The more you attract visitors to your site, the better you rank on the Goggle!
- Boost Consumer’s Confidence
Do you know what type of video has the maximum retention rate?
No prices for guessing; it’s an explainer video.
According to stats, an explainer video has a retention rate of 77% (if the video is one minute or lesser).
Moreover, if you’re conveying something special with it, the retention rate can go up to 90%.
Once you’re able to retain them, your viewers will be your promoters. They will promote your service/products through word-of-mouth marketing.
And name us something better than word-of-mouth marketing.
We’re sure you cannot.
- Easy Explanation Of Alein Concept
Imagine yourself standing in a room packed with people from different backgrounds—engineers, doctors, marketers, and homemakers.
And you’re trying to explain to them your services which do not fall in any profession mentioned above.
Since no one in the room understands what you’re saying, they are continuously chit-chatting with one another about their services.
How will you catch their attention?
With the easy explanation of a complex topic!
And explainer videos can help you achieve that.
Thus, begin utilizing innovative and engaging graphics and characters to help your customers comprehend the significance of your products and services.
Additionally, it will place your character in a real-world circumstance related to your business.
Your audience will love witnessing your characters face challenges and work through them.
- Grabs Audience Attention
No matter how bad you want to challenge the data, the average attention span of a human being is shorter than a goldfish.
And the number is going down every day [earlier it was 12 seconds, now it’s 8 🙁 ].
We plunge into rapid reflexes with each new smartphone and social-media tool.
So how can you grab your target audience’s attention in just 8 seconds?
With an adorable video!
And the explainer video has the potential to attract viewers’ attention.
When an enticing animated video confronts your mind, you can’t help but watch it.
It tickles your interest and offers an exciting platform for understanding new concepts.
- Soar Conversion Rate
Last but not least, explainer videos can soar your conversion rate if used in the right way.
But what’s the right way?
There’s no right way to use explainer videos, but you can place them on your website’s primary pages, like the landing page, the home page, etc.
However, one thing that can put all your efforts in vain is crappy video.
It can ruin your brand image like nothing else.
But worry not.
If you’re not entirely comfortable making explainer videos, you can take help from reputed agencies with hands-on experience.
Are You Excited?
Are you excited to bring the magic of explainer videos to your business?
Need not fret if you don’t have the time or resources to let the magic happen.
You can hire an explainer video agency to lend you a helping hand. They can give some best explainer videos for business.
Author bio:- Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn.