Trax Credit Union was recently honored with four national Diamond Awards from the CUNA Marketing & Business Development Council for the credit union’s new logo, renovated branch designs, debit/credit card designs, and overall rebrand.
The Diamond Awards recognize credit unions of all sizes for their excellent marketing initiatives from the previous year. Awards are given to recognize achievements in 35 categories ranging from product advertising to community events and beyond.
The credit union’s new brand received a Diamond Award for the rebrand category. The Trax brand ties back to the credit union’s railroad roots but with a fresh, modern eye toward the future. The name is derived from railroad tracks that run parallel to each other, just as the credit union stays side-by-side with members throughout their financial journey.
The Trax logo received a Category’s Best Award for the logo category. The new logo pays homage to the credit union’s legacy with the railroad industry. Along with an industrial color palette, the modern design includes two train tracks leading out of the ‘X’ and pushing forward to represent strength and momentum.
The newly renovated branch designs received a Diamond Award for the retail merchandise category. Different elements of the new brand were incorporated with a contemporary take on mid-century modern design to cultivate a bright, fresh environment. Each location was streamlined with updated paint, furniture, and signage.
The new debit and credit card designs received a Diamond Award for the plastic access card design category. The coal color of the debit cards is a reminder of the driving force behind the early locomotives while the orange and yellow edges of these cards provide a contrasting pop of color. Additionally, the credit card design includes a metallic gradient to represent the luxurious side of transportation.
“Our credit union has been serving members for more than 85 years and along the way, we’ve seen the community change a lot,” said Pete Giorgianni, CEO of Trax Credit Union. “We decided to change our name to be more inclusive of all of our members, and we are honored to be recognized for the progress we’ve made as a credit union during this time of change.”
View all of the 2022 Diamond Award winners at https://www.adque.com/cuna/2022/CUNA_Menu.html.