If you are looking to use social media for business, there is a good chance that you’ve been contemplating whether to use TikTok or Instagram as your digital medium. Both platforms have their pros and cons however, the question is: which platform will provide the best return on investment? In this blog post, we will be discussing some of the pros and cons so that you can make an informed decision about which platform to focus your attention on. So if you’re looking for more information about these two apps, keep reading.
Why choose Instagram?
Instagram is a popular social media platform for businesses and in recent years the app has evolved to cater more to businesses and brands. Apart from the incredibly large reach that you can use to your advantage, Instagram also has paid/ sponsored ads that you can use to reach an even larger audience than you would be able to reach organically. There are also many Instagram growth services that you can use to grow your business, and these are a great option since they do all the work for you. Influencer marketing is also a trend that began on Instagram and is a huge advantage for businesses because they can partner with large influential accounts and get their product or service in front of a much larger audience. Overall Instagram is a great way to boost your brand awareness and increase visibility, you must just ensure that you use all the features of this app to your advantage. This means creating a variety of high-quality and engaging content including Reels, Stories, and IGTV. You can even sell your products in-app at the Instagram shopping boutique.
Why choose TikTok?
TikTok has also become a favorite of businesses and brands because the app allows you to connect with your audience in a fun and creative way. It’s also incredibly easy to go viral on TikTok which has resulted in many people and businesses establishing success from the app. Paid ads are available on TikTok however, they do lean more towards the expensive side so it might be a better idea to grow your reach organically by being consistent. Influencer marketing is also alive and well on TikTok which is a great tool to grow your brand awareness to new audiences in and outside of your niche.
Any successful business understands the importance of social media marketing in the times that we are living in. With billions of people online every single day, social media provides the perfect place for you to reach your target audience. Of all the social media platforms available, Instagram and TikTok are two of the most popular for businesses. They both allow you to reach a very large audience and you can target your audience based on your specific niche. So if your business is not on these platforms, you better hop on ASAP!
Instagram statistics
Instagram is one of the most popular social media platforms with nearly 1.2 billion users from around the world active on this platform. Of these 1.2 billion Instagram users, there are more than 200 million business accounts that are visited by users every day. The latest data reveals that Instagram users are spending 28 minutes per day on the app and roughly 95 million photos and videos are posted per day as well. Instagram is loved by a diverse group of people and anyone and everyone will find a community they connect with on this platform. Some of the most popular niches on Instagram include the following:
- Fashion
- Beauty
- Lifestyle
- Health and wellness
- Travel
- Food
- Fitness
- Parenting
- Home décor
TikTok statistics
TikTok is the newest social media platform to hit the scene and in a short time has managed to generate a total of 1 billion monthly active users across the world. You will also find thousands of business accounts on TikTok as more and more businesses and brands look to this app to expand their digital marketing efforts. TikTok is very popular and users love this app, spending on average 52 minutes per day scrolling down the platform. Every single day, a whopping 1 billion videos are viewed per day and like Instagram, this app also supports many niches including the following:
- Food
- Fashion
- Comedy
- Make-up
- Dancing
- Parenting
- Pets
- Art