With the world of social media, it can be a challenge to determine where you should post your content. Instagram is a social media site that is extremely popular amongst businesses and the app focuses on media content. For top companies such as Nike and Adidas, Instagram has enabled them to reach their wide audience and get their message across visually. If you’re looking to get more followers on this platform then it’s important to know what the best practices are when building an account. It’s very easy to get things wrong and end up with no followers or just a few who don’t care about what you post. Luckily, there are some things that you can do to improve your social media strategy and get more attention on Instagram and this article will mention a few.
The first way to start growing your Instagram following, besides using an Instagram growth service, is to strategically engage. Engagement is an important part of social media and is essentially why we all use social media platforms. When you engage, you form a relationship with your followers and it enables them to get to know you and you can get to know them in turn. You cannot use social media and not engage because people won’t get to experience your personality and your tone online. You must strategically engage with your followers as well as those who you follow. You must reply to comments, like comments, respond to direct messages, and most importantly, engage through Instagram stories by posting stickers that promote engagement such as polls and questionnaires. These allow you to get familiar with your followers and you can also share the results on these engagement stickers. Ultimately, engagement is important to grow your followers and establish a bond and loyalty with your followers.
Instagram promotions are a popular marketing feature used by business accounts on the platform. This feature allows accounts to take regular posts and stores and convert them into paid ones which will reach a desired amount of people within a niche of your choosing. Through these promotions, you can expand your reach much higher and generate more engagement which is great for boosting your brand awareness and creating visibility. This is ultimately a way that you can direct traffic to where you want it to go. You must have a business account to access this feature and do run a promotion, select any desired post, choose the option underneath the post that says “promote post”, you will then need to select an amount you are willing to pay with each amount allowing you to reach a certain number of people as well having your promotion run for different durations.
Hashtags are important on every social media platform and should be used if you want to be more visible and attract more followers and engagement. Hashtags are just words, describing your post that begins with the “#” symbol. Social media uses hashtags to categorize content based on certain themes and topics and when you use hashtags, your post shows up on the corresponding hashtag page which can boost visibility and welcome new followers from your niche. Always use relevant hashtags and avoid random unrelated ones.
Influencers are social media users who specialize in a certain niche and have a large following. They are typically in the business of promoting and collaborating with businesses and brands in exchange for a fee and this is a great way to get exposure and grow your brand awareness and followers. Just ensure you choose an influencer that aligns with the image and values of your brand. This is a great way to expose yourself to a larger market because influencers are considered opinion leaders with the following base to support this.
Other important techniques include being consistent on social media and always providing content that is high quality, unique and engaging. Alternatively, you can hire a growth service that will grow real followers for a few, no bots or spam accounts. Overall, social media success has a formula and the points mentioned above are an important part of the formula for follower growth which every business needs.