Bonus codes can help online casinos to attract new clients and make more money. Read this article to find out how to make the most of this promotional tool.
Bonus codes help online casinos to attract new customers and enhance client retention. It’s an essential tool for gambling platforms that want to maximize their revenues. Codes work equally well for old and new casinos, both in desktop and mobile formats. From this article, you’ll get to know how to distribute casino bonus codes most efficiently.
Where Should Online Casinos Distribute Their Codes?
Gambling platforms can share bonus codes on their own websites and their official mobile apps. They might want to place the codes in the following places:
- On the Promotions page
- On the main page
- In every client’s user profile
- On ad banners
Players might be able to receive bonus codes in the following ways:
- Copy and paste codes that are accessible for everyone
- Receive personalized codes by email and in SMS (this might take place in terms of the loyalty program)
- Win codes in tournaments and lotteries
Besides, casinos can publish their bonus codes on third-party web resources dedicated to gambling, such as:
- Blogs
- Forums
- Social networks
- Sites that share online casinos news and promotional offers
Such web resources are very popular among gamblers. The more third-party sites and apps mention a certain casino, the more new clients it should be able to attract. Some resources compile ratings of the most lucrative promotional offers. When a casino shares the information about its promotional activities with third parties, it should provide exhaustive details of each bonus: how to claim it, which games does it apply to, what’s the validity period, the wagering coefficient, the maximum sum of the bet and the maximum withdrawal limit.
How Often Should the Casino Update the Promo Codes?
There is no one-fits-all answer to this question. Some casinos release promo codes that remain valid for 365 days. Other codes might expire in 30 days after being released or within a shorter period.
For marketing purposes, it might be wise to release short-term codes related to special events. It might be, for instance, a professional or national holiday, the launch of a large tournament or the arrival of a new game provider to the casino.
Each promo code update is a chance to attract people’s attention to the platform. Gamblers see that the administration strives to please them. Besides, new promo codes convince players of the casino’s generosity and willingness to pay out cash.
Which Perks Should Bonus Codes Give to Players?
Typically, players should be able to get the following perks thanks to bonus codes:
- Free spins
- Extra cash to spend on bets
- Free bets for sports events (if the casino doubles as an online bookmaker)
Some platforms get more creative. They allow clients to lower their wagering coefficient thanks to bonus codes, get access to exclusive games or enjoy some other privileges.
To prevent bonus abuse, casinos allow each individual to create only one gambling account and use each bonus code only once. Players need to verify their identities with copies of their private documents.
How to Activate the Bonus Codes?
On some gambling platforms, clients need to tell their bonus codes to the support team to activate promotional offers. That’s not the most rational approach because players might need to wait before a support rep attends to them. It would be much wiser to automate the process.
In the user profile, there should be a field where the gambler can insert the bonus code without third-party help. To claim the offer, they should push the Activate the Code button (or whatever the casino administration might call it). This process occupies just a few seconds and is identical to using promo codes in online shops.
How to Track the Usage of Bonus Codes?
In their user profile, gamblers should be able to monitor the following statistics without third-party help:
- Current bonuses
- History of used bonuses (with the opportunity to filter them by date and type)
- Current bonus balance
- The statistics of wagering the bonus (how much has already been wagered and how much is still left)
Apart from words and numbers, the casino can provide its clients with nice infographics. For instance, the designer might visualize the wagering of a bonus as a speedometer. A pie chart can show the total amount of funds, the amount of locked bonus funds and the amount of funds that is available for withdrawal.
Final Thoughts
Hopefully, you found this article informative and now you better understand why and how an online casino should distribute bonus codes. The gambling platform can share such codes both on its own site and app and on third-party resources. Customers should be able to activate the codes in their user profiles without third-party help and track the process of using the bonuses there. Bonus codes should enable casinos to expand their customer base, boost client loyalty and maximize their revenues.