Marketopia Expands Global Footprint by Acquiring London-Based Company
PINELLAS PARK, Fla., January 20, 2022 – Marketopia, the technology industry’s premier marketing and lead generation company, announced today that it has acquired Continuity Marketing, a London-based marketing firm that serves MSPs, vendors and technology companies.
“We’re extremely excited to form a unified marketing firm that will only ascend from here,” said Terry Hedden, CEO & Co-Founder of Marketopia. “This is a powerful team of 175 channel experts spread across the world that will drive lead generation and demand while creating opportunities for our customers on a global basis.”
The team members making up Continuity Marketing and Marketopia collectively have hundreds of years of experience in marketing and the technology industry. The new partnership brings the capability to execute growth strategies that include all aspects of digital and telemarketing with round-the-clock services and a team fluent in several languages.
The acquisition will help Marketopia expand its presence in London — it opened an office in the U.K. last April — and better serve clients in Europe, the Middle East and Africa.
“We’re thrilled about this partnership and how it will further our global value to the industry,” said Andra Hedden, CMO & Co-Founder of Marketopia. “MSPs, vendors and technology companies around the world will now be able to rely on us as they strive to achieve their global growth goals.”
Continuity Marketing specializes in marketing, lead generation and website optimizations and rebuilds. The London-based company is looking forward to expanding its reach by partnering with an established brand like Marketopia.
“Marketopia is the standard when it comes to marketing for the MSP and tech industries,” said Jamie Daum, Co-Founder of Continuity. “We’re eager to leverage their vast expertise, especially in outbound sales, to help our clients grow even faster.”
“This acquisition will benefit each company’s clients and prospective clients,” Terry Hedden said. “We’re one of the top marketing firms in the U.S. They’re one of the top marketing firms in the U.K. And now we’re joining forces to help each other and our clients grow better together.”
Marketopia is the premier marketing and lead generation agency for the IT channel. We are uniquely positioned to serve the needs of software, hardware and cloud vendors, distributors, MSPs and VARs. With deep roots in the MSP world, Marketopia’s understanding of the industry helps the company’s lead generation, marketing and sales training services stand apart from our competitors in delivering leads, sales and profit. For more information about Marketopia and our proven demand generation system, visit www.marketopia.com, call 844-482-4769 and engage with us on Facebook, LinkedIn and Twitter.
About Continuity Marketing
Incorporated in 2019 by Richard Thompson and Jamie Daum, Continuity Marketing has demonstrated exceptional business resilience, growing to a multi-million-dollar agency with customers including Barracuda, intY and over 70 Microsoft Partners. Continuity has attracted 30 MSP marketing experts into its team and experienced much of its growth during a tenuous two years for businesses worldwide.