[Tampa, FL]. Tik Tok is no longer just a dancing app for teens. It’s taken the world by storm—ending Google’s 15-year reign as the world’s most popular website. It has been downloaded more than 1 billion times globally. With that, comes new opportunities and the ability to reach people like never before. Businesses are seeing the true impact of using this app for both paid and organic, but creating relevant videos at scale can be an issue. Especially if nobody on the team wants to be on camera.
Lauren Labeled is a Tampa Bay-based company that creates short-form videos for Tik Tok ads. Its main focus is user-generated content (UGC). UGC looks more organic and isn’t heavily branded. The idea is to build more trust and conversions with your customers because the ads show your product being used in real life by real people—rather than the studio productions we may be used to.
Lauren Labeled opened its virtual doors for the very first time this month to serve e-commerce and direct-to-consumer brands. Its mission is to help more companies achieve this organic and relatable tone to company content to increase trust, relatability, and conversions.
“Lauren Labeled went from concept to launch so quickly and it was amazing to not only see an idea come to life but see how much the market validated us. The demand for UGC on Tik Tok is insane (and just beginning). We’re so excited to be launched and get to¬ help so many companies.”
About Lauren Labeled
Lauren Labeled is a partnership between Lauren Mabra and Lauren Ferry—two 24-year-olds with a passion for entrepreneurship, content, and Tik Tok. Learn more and follow their journey at laurenlabeled.com and twitter.com/laurenlabeled.