Pinterest has become one of the most powerful social media marketing tools for businesses. The number of Pinterest users is growing by the day, and if you are yet to jump on board, let us tell you why you should.
Peter DeCaprio have listed down some reasons why your business needs to be on Pinterest!
1. Pinning Benefits Your Customers
Pinterest is a visual platform, so the images you pin are what drive your sales. The more visually appealing your pins are, the more likely they will be to inspire purchases from users. One of the best features of Pinterest is that it allows your customers to save their favorite pins for later viewing. They can simply click on “Pin it” button under an image and save it for later reference. This makes searching easy as all pins are organized by category or type making them easily searchable.
2. Benefits over Other Social Media Platforms
Pinterest offers some unique benefits over other social media platforms like Facebook, Twitter, etc., which makes it perfect for marketing purposes:
It has fewer distractions – Users spend less time scrolling through Pinterest as it displays only relevant pins, which makes Pinterest ideal for sharing images without distraction. It is a mobile-friendly platform – As smartphones are now used to make purchases, Pinterest offers the easiest access to mobile users who want to save their favorite products for later viewing. Both web and mobile users prefer Pinterest over other marketing platforms as it caters ideally to both audiences.
3. Promotes Your Products
Pinterest marketing allows you to share your products in an engaging way that makes them more appealing than ever before. You can pin images of your product across various boards or categories available on the website. The more interactive your pins are, the more likely they will be shared by others which will eventually increase awareness about your brand and help drive sales.
4. Increase Traffic on Your Pinterest Store
According to Peter DeCaprio Pinterest is a perfect platform for driving traffic to your website or store. By pinning images of your products, you will be able to increase brand awareness and drive people to visit your site and make purchases. A new customer is likely to spend time getting familiar with the images they find on Pinterest before making a purchase. If they like what they see, they may even share these pins with their friends and family which increases the visibility of your business.
5. Pinterest Helps You to Get Started Fast
Pinterest makes it easy for businesses to use their marketing strategies in a way that they can get started right away. If you have a blog related to your product, you can simply add a “Pin It” button on top of your articles and pin images from them right on Pinterest. After creating an account, create boards with interesting names and relevant images which will help drive awareness about your business. For different products, create separate boards and include relevant pins in each board. Since it allows you to curate ideas or content before sharing them, Pinterest is the most effective way for marketers to grow their brand.
6. High Interaction Rate
Since Pinterest does not show advertisements between feeds like Facebook and Twitter, it has a high user interaction rate. Pinterest users are 120% more likely to click on promoted pins as compared to Twitter and Facebook users, which make it one of the best social media platforms for businesses that want their ad campaigns to be effective.
7. Expand Your Network
Pinterest is a perfect social media platform for promoting your business as it allows you to interact with many people at once within your niche or industry. You can follow various boards relevant to your product or service and connect with fellow marketers who share similar interests. This will help you expand your network, increase traffic on your site and grow your brand awareness by leveraging other influential figures in the industry.
8. Simple Signup Process
Since Pinterest does not require its users to give out any information, it’s easy to create an account on Pinterest with only your email address. This is one of the most beneficial things about Pinterest as it allows marketers to sign up quickly without giving out too much information which could be used for spamming purposes.
Pinterest also has a “Rich Pin” feature that helps marketers improve their pin descriptions with images and videos, which makes them more interesting for end-users. Other ways you can improve your pins include using longer titles, adding links in descriptions and featuring products at different angles to make them more attractive. You can also purchase ‘Promoted Pins’ to advertise important pins related to your business so that they are visible across various categories on Pinterest. With Promoted Pins, you can boost your brand awareness and increase traffic on your site, while gaining maximum exposure for your business.
Pinterest is one of the most popular social media platforms nowadays which can help you connect with millions of people worldwide who are looking to buy products related to what they see on Pinterest. It’s an effective platform that allows marketers to get started fast by creating pins relevant to their product or service, engaging with other marketing influencers in the industry and promoting their products through various categories available on Pinterest. All this makes it easier for marketers to drive more visitors towards their website or store. With over 100 million active users each month, Pinterest has become a strong marketing tool for businesses so start pinning today!