If you are looking for an effective medium to connect and engage with your audiences, videos are the medium you should explore. Compared to other marketing tools, videos help attract and keep viewers’ attention.
According to Unbounce, a video on your landing page can increase conversions by 80%. In 2021, 81% of businesses used videos as a marketing tool, an 18% increase from last year.
So, if you are looking to up your brand game with marketing videos, the article will take you through some of the common video types every business should know about.
Brand Videos
These types of videos are designed to generate brand awareness among the public. They focus more on brand values, mission, and culture than specific products or services. For example, you can let the target audience know about your company history, company size and available locations.
When you talk about your product line or services, let the viewers know how they help solve problems in their everyday lives. In addition, you must present a reason as to why customers should choose your brand over your competitors.
Social Media Videos
You can use social media platforms to stay connected with your customer base, keep them updated about the innovations in your company, educate, or create a buzz around a new product line. The social media videos, thus, will differ in content, style and length.
For example, you could educate customers with tutorials and how-to style videos, or you could provide them with a sneak peek into a new launch. 15 to 30 seconds of short, impactful marketing videos make for good shareable content.
Corporate Culture Videos
Knowing a brand’s story, seeing the real faces behind products help customers better connect to a brand. You could introduce your employees, show them around the work area, how a typical day in the office looks like or how you celebrate birthdays, milestones and festivals.
These videos focus on people rather than products or services, which in turn help establish a humane connection with the audiences.
Testimonial Videos
What better marketing and promotion can you get than from an actual customer who is happy using products or services? Testimonial videos are a great tool to build confidence and trust in your brand.
To present your brand in the best way, you can ask questions like what products the customer uses most, what they like about it, and how it has helped solve an issue in their life. An experienced videographer will help get the most authentic review from even the camera-shy customers.
Explainer Videos
These videos will be in-depth compared to those you share on social media. If you want to explain to audiences how your product works, how it must be used or focus on the many advantages it offers, then explainer videos can help you do so.
Instead of text, you can use animations to put the concept behind a product in an easy-to-understand format. Animated explainer videos are also cost-efficient for reaching a broad audience base.
Email Videos
Emails are one of the most used promotional strategies because of the high ROI it offers. In addition, you can use the medium to offer special discounts and previews to new launches.
Customers show increased engagement when you send them an email with video rather than just reams of text.
Wrapping Up
Marketing videos today make an integral part of any promotional strategy. People want to know more about the brand, their back story, values, product and service line before associating with them. With high-quality videos catering to different promotional platforms, you can meet the demands of potential customers and turn them into paying customers.