Can you imagine Instagram marketing without images and visual content? Visuals hold immense importance for Instagram marketing. There is a reason Instagram is known as a visually driven platform. Users look at the quality of your photos and videos before deciding to follow you on the platform. So, if you want to improve your Instagram presence and keep your followers engaged, you’ll have to focus on optimizing your visuals.
Fortunately, there is a definite guide that helps you understand what works on Instagram. You may get help from the best sites to buy real and active Instagram followers and increase profile performance. But to keep those followers, you need to make sure your content is up to the mark. Follow the guide given below to engage your followers with visuals and witness your growth on Instagram in just a few days!
- Optimize Image Size
Instagram follows a standard 640 X 640 pixels scale for image posts. However, this doesn’t mean you cannot post larger images. With the advancement in technology, many people are using high-resolution devices to view Instagram posts. Therefore, it is essential to post high-quality photos that are clear and attractive.
Talking about the quality of photos, you can post a maximum of 1080 X 1080 pixel photos on Instagram. Pictures of such high resolution are more captivating. It instantly catches your eye when compared to low-resolution photos. So, optimize your image size before editing it.
- Focus on the Color Contrast
Once your image size is set, it is time to edit the photo. Bright photos look more clear and appealing as compared to dark ones. Therefore, focus on tweaking the color contrast and saturation of the photo. Heavily saturated photos degrade the quality of your picture. Moreover, they can bring down the engagement of your followers.
If you want to promote brand products, muted palettes will work well for you. Always pick a subtle color tone like gray, blue, or green. These colors are far more appealing than the fiery red and yellow tones. Another way to improve your visual quality is to post photo clusters following a similar color scheme. This helps to maintain uniformity throughout the feed. Additionally, it reinforces the visual identity of your brand.
Banner imaging is also an efficient way to improve your profile aesthetics. All you need to do is to split the image into multiple parts and post them all together in a proper sequence. All the theme-based images are perfect for brand marketing. They set a standard for your profile and attract more followers on Instagram.
- Video Marketing
Photos do well in increasing engagement on Instagram, but video marketing takes your business to the next level. Video marketing opens up a world of opportunities to tell your story, showcase your product collection in a whole new way and increase brand awareness. Not just that, you can create videos to educate your audience and provide value. From informative videos and guides to tutorials using your products, you can make lots of video content to keep your followers engaged.
Statistics have shown that 30 – 60 seconds of Instagram video gets 60% more engagement of what the image posts receive. This is exactly why Instagram launched video marketing features like IGTV and Instagram Reels for creators to enhance their visibility. So, do give it a shot!
- Use Filters
Filters are a double-edged sword, so you need to use them wisely. They play a much bigger role in Instagram marketing as they provide a unique identity to the brand. The choice of the filter also matters a lot and it depends on the type of image you want to share with your followers. For example, some filters that enhance nature photos will not suit face images and vice versa.
If you feel using filters is a challenging task, you can use other photo editing apps to add overlays to the photos before posting. While you work on editing your photos to increase engagement, you can also look into the best sites to buy Instagram followers, likes, and views. This will help boost your posts among the target audience.
Besides using filters, you can also experiment with text over your images. Pick a suitable font and use it to describe an element in your photo. Text over the image is also useful if you want to send a short message or a catchy liner for your new collection.
- Instagram Stories
Instagram Stories is a powerful tool that improves user engagement within a few minutes. You can post images, videos, text, infographics, and more on Instagram stories. You can even use it to interact with your audience and build personal connections with them. Followers love creators and brands that are open to converse with them. Share your personal struggles, victories, brand story, behind-the-scenes, customer reviews, and more.
Being real is the key to increasing engagement with Instagram stories. Use different stickers, conduct polls, answer questions, or do a live broadcast to improve user engagement. You can even add swipe-up links to drive traffic to the desired site. Another best way to increase engagement on Instagram is to buy quality Instagram followers.
There is a plenitude of factors that determine the engagement rate of your photos on Instagram. Every brand has a unique identity and a special marketing strategy. However, when it comes to posting visual content, you need to follow a few standard protocols to ensure maximum post engagement.
The above pointers are a guide to improve the quality of your photos and videos. From optimizing the size and color of your photo to using video marketing as an engagement tool, these tips will help boost your online visibility. And of course, in addition to these tips, you can always buy Instagram followers to increase engagement rate and gain a wider reach.