Business cards are not merely considered as a piece of paper used to share contact details only. These days, marketers have turned it into an effective tool to create a first impression and earn customers. The world may have evolved, and people might have witnessed the emergence of much technological advancement. But none can replace them.
Most business associates keep them in their pockets to give them to the potential customer during formal introductions. You might have even noticed business cards being distributed in business events, trade fairs, or seminars. Smart business strategists have turned it into a unique thing by attributing impressive designs. Every aspect of the card, be it the address, contact number, webpage URL, or logo, is synced together in a way that seems like an extension of the brand itself. It emboldens the brand identity. This article discusses why business cards still hold value in this modern-day world.
Ease of sharing contact details
By handing out a small card, you can easily share your details like your email address and phone number. The same thing can be done through phones. But the person whom you have met just a while back may not be comfortable in sharing his number. If you think you have impressed that person, handing him the card may give you your next client.
Acts like a window
The way the cards are designed nowadays depicts the kind of services you provide to your client. It acts as a window that enables a person to peek in to see what your company is all about, especially if you have opted for customized business cards. When you give the card while sharing business ideas with someone, you are also handing the person a part of your company.
Helps to build a quick first impression
Your business can benefit by using the cards to create the much-needed first impression to draw potential customers. People can get easily distracted by many other noteworthy things. So, creating an instant connection with the target audience becomes all the more crucial.
An integral part of some business culture
Business cards enjoy a high status in some business cultures. Like, if you are doing business in Hong Kong and someone you meet, hands you his company’s card, you must also share yours. If you do not do so, it will be considered rude, and you may never have the chance to do business with that company. In China, people will judge you by the quality of the card that you would have distributed among some of the business dignitaries. They believe that the quality of the card reflects how well you run your trade.
A direct marketing tool
In this world of digital marketing, a business card can still act as a direct marketing tool. You can immediately share the necessary details with a person you happen to meet in an airport lounge or a seminar.
Helps in building trust
You might have noticed that some cards also showcase their accreditations. It is mentioned to enable the people to build trust in your product or the service your company is offering.
Though we live in a virtual world, a business card is something tangible that still holds past values. It has evolved too, no doubt, to cope up with the present trends. But it has changed for the better.