Flyers are believed to be the earliest printed materials in history. They were first used around the 16th century and played a vital role in the women’s suffrage movement in the 1900s. It was somewhere around the 1980s that they were first used as an advertising strategy by marketing companies. Till today, they remain an effective tool to advertise a brand, introduce a service and expand a company’s reach. To get the optimum results, though, you should hire experts in leaflet campaign planning and distribution. But how do you hire the best flyers distribution service? What are a few factors you need to pay attention to while doing so? Find the answers to these questions below.
Types of distribution offered
The first factor that should play a role in selecting a service is the types of distribution in which they are specialists. Leaflet distribution is an umbrella term that consists of various sub-types. These are hand-to-hand, door-to-door, and direct mail. Each of these has its advantages. A direct mail campaign will ensure that the audience receives the mail every time they reach the mailbox. Research states that the brand recall rate for direct mail is 70% higher than digital ads. Hand-to-hand is also practical since you can interact with your target audience and use a little persuasion while offering the pamphlet.
What type of technology do they have?
You will be hiring the distribution service to get the best results. Without the right tools, none of that will be possible. You should be able to track your campaign progress easily or view the number of missions completed. There should be ways in which you can view the number of flyers distributed, for example. The company should answer questions like how much money has been spent on a particular project and why? Usually, they will be able to do this with the help of data-driven marketing and the use of technology like GPS.
What locations do they serve?
It’s a good idea to ask the company at the very outset which locations do they serve. If you have an area in mind that is not mentioned on their website, ask them to include it. You should also request them for related information like the number of distribution spots they feel is best suited for your campaign.
How successful are they?
You can find out whether the distribution company you are hiring is successful or not by visiting their website. Go through their testimonials. See the kind of impression they have among their clients and why they trust the company. You could also go through their success stories and industry data to know how much awareness they possess about the industry.
Do they offer the option of customization?
Go with a service that provides you with the option of designing the flyer the way you want. They should be willing to include any changes and additions regarding design, colour, and shape. If you are unsure regarding a particular strategy, they should be capable of assisting you while explaining why a particular one works the best. You could even ask them for some samples to get an idea of the kind of work they do.
What about the company’s team?
The service will be as good as its team. It pays to have experienced and knowledgeable people who know the ins and outs of this form of marketing. Visit their website and check if the team members are mentioned on it. If there’s a work profile attached with each of them, check those out carefully.
It is crucial to select a suitable flyers distribution servicefor your marketing campaign. You can relax and be assured of your brand reaching the targeted audience results if you choose the right company.