Have you noticed a drop in your engagement levels on Instagram? It is time to rethink and rebuild your marketing strategy to earn more likes, shares, and comments on each post. Often, creators buy Instagram views to boost their content. However, there are other ways through which you can consistently get faster Instagram engagement.
We have curated a list of the five most essential steps that will skyrocket your engagement levels on Instagram. The best part is that these tips work well with the Instagram algorithm, which further increases brand visibility online.
So what are you waiting for? Make sure you incorporate these steps into your Instagram strategy to get the desired results in a short time.
- Actively Use Instagram Stories
Instagram stories are proven ways of increasing engagement. Instagram stories not only increase audience interaction but also help to reflect your authenticity. The more you share about your activities and behind the scenes, the more people will trust your brand.
You can promote your products, show behind the scenes, post employee or customer reviews and announce upcoming product launches. Instagram also offers a variety of filters and stickers to make your story more engaging. Instagram stories last for 24 hours, so you can interact with your audience throughout the day, showing glimpses of your life.
- Post Trending Content
Apart from buying Instagram followers, the best way to boost engagement is to post trending content. Create fun trivia infographics, compelling videos, and attractive images to grab the audience’s attention. You can also create content based on different holidays to increase engagement. For example, publish posts that celebrate International Women’s Day, Earth Day, World Radio Day, and many more. This will encourage people to interact together with your post.
Keep yourself updated with the latest news and ongoing issues. This way you can post your opinions and views on the ongoing events and open up a conversation to discuss the issue with your audience. Video interviews are also excellent content ideas to increase engagement on Instagram.
- Share User-Generated Content
Another most amazing way to increase engagement is by sharing user-generated content. It can be feedback, product review, or brand mention in a story or post. You can share your follower’s posts on your Instagram profile appreciating them for the shout-out. Such posts organically increase engagement and raise brand awareness. Thus helping you gain wider reach on Instagram.
The best way to encourage your audience to create content around your brand is to host contests and giveaways. Ask your viewers to complete a challenge using your products and post it on their profile using your branded hashtag. This tactic helps in generating massive engagement. Moreover, it works well with the Instagram algorithm.
- Video marketing
While high-quality images perform well to increase engagement on Instagram, video marketing keeps the audience engaged for a longer time. Moreover, through video marketing, you can better communicate your brand’s message.
Therefore, create fun series and short videos daily that will provide value to your audience. Make the video more personal and compelling to connect with your followers. This will also help to increase brand authenticity. You can also buy Instagram views to boost your videos across the platform.
Take part in an ongoing challenge and create unique videos to get higher traction. You can also create captivating animations and GIFs to keep up with the Instagram trends.
- Interact with your Audience
One of the biggest mistakes that most brands make leading to a low engagement rate on Instagram is not interacting with your audience. Nowadays, followers have become bold and feisty. They love to post their opinions and views about everything on the internet. And most of the time, they use comments as their mode of communication.
Therefore, it is essential to reply to their comments and interact with them. This will help in personalizing your brand and letting your audience know that you care for them. Respond to every message you get on Instagram.
You can also host live broadcasts to interact with your audience in real-time. Alternatively, use Instagram stories to conduct polls and quizzes. All these techniques are best for increasing engagement on your Instagram profile.
Engagement levels can make or break your digital career on Instagram. Look at any global brand, all of them work hard, post quality content consistently, and interact with their followers every day. This is what makes them successful on Instagram. However, if you look at dead groups and pages, you will realize that they do not do well because there is no engagement on their page.
If you are looking for increasing engagement on Instagram, implement the above five steps into your Instagram marketing strategy. Besides, brainstorm ideas that can enhance your creativity and help you hook your audience. So, let’s get started!