Let’s face it, getting people to like your content on Instagram can be difficult unless you’re an A-list celebrity. Users are fickle with what they choose to double tap on their feeds, and oftentimes the smallest of margins separate images that “blow up” and become overnight social media sensations from those that fall flat. Successful Instagram marketers know how to work within these guidelines and maximize their efforts to yield the best results. Whether your goal is to drive sales, increase followers or simply boost engagements, there are tactics you can use to get more engagement on Instagram. Here are 5 proven tips to help you organically increase your engagement on Instagram:
1. Post at The Right Time
If there’s one thing that successful marketers know, it’s to never underestimate the power of knowing when your target audience is most active on the platform. When it comes to success on Instagram, posting during peak hours can have a huge impact on user engagement. If your primary goal is to drive sales, then it might be best to try and post during off-hours when there are fewer users on the app. If you’re looking to increase followers however, posting at peak times may prove more fruitful.
2. Use Engaging Hashtags
One of the best ways to increase engagement on Instagram is using hashtags. Using engaging and popular hashtags can expose your content to a much wider audience, thus giving you better odds at making it “go viral.” However, just like anything else on the internet, too many hashtags might actually hurt your post more than it helps.
3. Interact with Users That Engage with Your Brand
Whether you’ve run a giveaway, produced a piece of engaging content, or simply posted an image relevant to your target audience, if somebody engages with your brand by liking or commenting on the posts they will be notified every time you post something new in the future. By continuously engaging with users that already like and comment on your posts, you’re lessening the chances of your content falling through the cracks and getting lost amongst the noise.
4. Post Consistently
In the world of social media, engagement often comes down to how active you are on the platform. In other words, if you post consistently with enough captivating images on a regular basis, your fans will eventually begin to engage more and more as they become familiar with the content you’re sharing week-over-week. If you’re just starting out however, it might be a good idea to begin slowly and grow your content at a steady rate.
5. Post High-Quality Content
If you’re going to take anything away from this article, let it be this: always post high-quality images on Instagram as they will yield more engagement than low quality ones. While this might seem like an obvious tip, it’s easy to underestimate the value of quality over quantity when you want to quickly gain users. While it definitely can take some time, investing in high-quality images will ensure your content gets more views and engagement, ultimately giving you better chances at virality.
Although it can be difficult to get users to engage with you on Instagram, the truth is that there are proven strategies you can use to turn things around. Whether your goal is to drive sales, increase followers or simply boost engagement, applying these 5 tips will help you organically increase engagement for your brand. Remember, in the online world it often comes down to posting high-quality images, using engaging hashtags and interacting with users that already engage with your brand.