Market experts are now creating more
and more ways to interact with the target audience. Catching surveys, colorful videos, strong leads, various giveaways, and special holiday offers are seen almost everywhere.
But what if we tell there is a completely new method of engaging your audience on social media? Just try quizzes for increasing brand awareness!
Of course, it might seem odd at first but once tried, you will surely include this option in your marketing strategy.
According to BuzzFeed, 96% of users who start their sponsored quizzes finish them, which proves the highest efficiency of such marketing approaches.
In this article, we will discover the main reasons and the most efficient methods for quizzes in social, and learn how to make the most of this new method.
So, let’s get it started right now!
Benefits of Social Media Quizzes
There are plenty of reasons to use social media quizzes in your marketing strategy. A growing audience eager to engage with quizzes is only one of them.
However, that’s not the full list, so let’s first dive into the other advantages your brand can get from applying quizzes on social media.
The quizzes are one of the most interactive and catching ways to learn your audience, their preferences, interests, needs, geography, etc. Being aware of this information, makes it easier to customize or enlarge the product line to widen your target audience and get more potential consumers interested in it!
Additionally, it shows the value of your clients and makes them delighted to share their opinions and feedback. So, there will be much more fresh ideas for business development.
Pain Point Definition
Also, you can get some insights into the weak points of your product that should be elaborated, updated, or improved. Let’s learn how you can do this!
For instance, having studied the metrics obtained from the quiz, Warby Parker has learned the preferences of different groups in purchasing their sunglasses, like the color, type, material, and more. That information helped a lot in detecting the weak points of their products and taking the unpopular products out of the catalogs. Thus, they have saved the investments and started focusing on products that really meet customers’ needs.
Brand Education and Connection
Last but not least, the quizzes are crucial for audience engagement & brand awareness boosting. In truth, quizzes, where a person can choose a product for their specific needs, have been showing high conversion rates.
For example, Murad cosmetics has launched a quiz offering to find out the best option which fits a person’s skin type. As a result, the participants were provided not only with information about the product line but also with compelling arguments for the item purchase.
In addition, that’s a great method to introduce some new commodities to your audience. So, you can greatly raise the sales of the business.
Furthermore, thanks to its usability and popularity, social media has now become a powerful tool for enlarging the target audience and increasing audience engagement. And, the social media quiz provides a wonderful chance of establishing a deep and reliable connection between your brand and its consumers.
Picking the Right Type of Quiz for Your Niche
Having realized the benefits of the social media quiz, let’s now move to the peculiarities of its creation. In short, various quiz types are made for different purposes, in certain situations, and for separate audience groups. Below are the four most popular types of the quiz, which are widely used for engaging the audience in social.
This group implies introducing the basic information your potential consumer should know about the process of products’ manufacturing, purchase & usage, thus improving their awareness about your company. As an example, you can create a quiz based on the following topics:
- Where & how the products are manufactured
- The components used in the goods of the XX brand
- Peculiarities of some products and their efficiency
Thus, the main target of educational quizzes is to provide plenty of catching insights and enhance brand understanding.
Also, you can make the social media quiz focused on matching the product with a potential buyer. For this purpose, it is crucial to convince your potential consumer to buy it. Here is the list of topics you can use for the example:
- What are the major benefits of the XX product line?
- Find the right products for your needs
- Need some help? Complete the quiz and find out your best option!
Remember, the main idea is to place there the CTA slogans and strong opinions on why your products are the best.
Another way to improve the connection between your brand and audience is to evaluate the people’s knowledge on some topics. Having learned and reviewed the information from the quiz, consumers can deeply remember your brand and are more likely to convert. And here are some ideas on how the examples of the topics:
- What is the best skincare routine for you?
- Test your knowledge of nutrition facts!
- How deep is your knowledge of Starbucks drinks?
Or else, create a quiz based on some personal preferences or which leads to specific results. For instance, use these topics:
- Discover the best products for curly hair.
- What’s your earring style?
- Let us help you style the product!
5 Sure-fire Ways to Customize Your Social Media Quizzes
Great, now it’s time to create a catching quiz for your social media page. But which points do you consider during this process? Use these steps to make the best possible quiz for your brand’s efficient marketing campaign, there are a bunch of different tools available.
1. Choose Topic and Headlines Connected With Your Brand
Create an accurate, controversial, and interesting headline, which is strongly associated with your products and can easily catch the audience’s attention. Also, social media experts recommend following the KISS rule (Keep It Short and Simple). That will help you a lot to keep the followers engaged in the topic presented and not to give up on its completion.
For example, here is the Buzzfeed social media quiz about the topic no one can ignore…
Sure, I am talking about PIZZA!
2. Infuse Brand Personality Into Your Quiz
According to the Lucidpress research, consistent brand presentation increases revenue by 33 percent. So, by connecting your brand with its products, you will not only significantly increase brand awareness, but also boosts the business income. In addition, that means, the audience will mention your brand every time they see a certain product.
As an example, let’s have a look at the PizzaHut quiz posted on their Facebook profile. Different kinds of pizza shown here plus the well-known logo placed on the right corner definitely reminds everyone about the famous pizza brand.
3. Use Branded Images for Your Questions
Also, that’s a great option to add the brand logo to the questions and pictures posted in your quiz. This increases the possibility of your product being memorized and chosen lately, as more than 55% of consumers prefer to buy new products from the brands familiar to them. Furthermore, frequent logo usage allows you to customize your quiz and make it more attractive and easily recognizable for your followers.
4. Share Results With Information About Your Brand
Needless to say, that the results sharing might be as interesting as the quiz completing. In such a way your consumers will get some insights about the general audience preferences, so they might get interested in the other products of your brand. So, make the catching graphs and include informative results about the brand’s research, to help your followers dig deeper into the result.
You can even share the results of your quiz in a sales proposal, once you know that a sale will be made, if you deem it necessary.
Besides, I recommend including sharing links and call to action slogans, thus pointing out the actions you want your audience to take. Sure, that’s helpful for the brand’s promotion!
For instance, here are Zagat’s pizza quiz results, which shows detailed information about their clients’ preferences. These statistics certainly encourage people to try all kinds for choosing their favorite pizza of the Zagat’s brand.
5. Include Result Sharing Buttons to Read a Wider Audience
As we have already mentioned before, the sharing and call to action message are also crucial for increasing brand awareness. In fact, potential consumers tend to trust other people’s reviews as much as friends. So, if your quiz or its results are shared in personal profiles, you will get more people to participate in it. Consequently, that means increasing brand awareness and boosting sales revenue.
All in all, quiz customization is an important step for the marketing strategy in social media. This helps not only increase sales engagement and boost product awareness but also significantly enlarges the target audience and makes them learn more insights about your brand. Additionally, the quiz customization is a wonderful option to present the new products and their benefits, as well as help your potential consumers and loyal customers learn more about your business. To conclude, I would also like to mention a famous quotation from John Jantsch, a marketing consultant, and brilliant speaker. He claims that “personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.” And that’s the main target of any business, isn’t it?