As the iGaming industry keeps expanding worldwide, it seems like unregulated markets like India and Brazil can be particularly profitable for online casinos and bookmakers. The primary reason behind the success might be the lack of local competition due to regressive laws but there are several other factors at play too.
Access to internet and the prominence of smartphones
According to Casino Sites India, one of the most important aspects of an international online casino in India is its mobile experience. The majority of traffic in India comes from mobile; online casinos can leverage this traffic by offering great mobile experiences to new players.
While casino apps are still not allowed to be listed on the official app stores in the country, most online casinos allow customers to “side-load” their apps.
Instant and free online payments with UPI
The Unified Payment Interface is a pan-country digital payment system which is compatible with most bank accounts in India. UPI allows for instant and free online transactions, which is great for online casinos.
Previously, while most international casinos had to resort to using third-party wallet services, most offer UPI payments today which has led to more adoption since it is a much more convenient payment method for users.
Heavy bonus and promotions
To bring in more customers, international brands are investing a lot in promotions and bonuses. Most online casinos operating in the industry offer 100% matching welcome bonuses with really high limits.
Additionally, regular promotions and the use of local celebrities is also a common trend that has been observed across the industry. One of the most notable examples of this approach can be seen with JeetWin – a casino brand that partnered with Sunny Leone for marketing and promotions.
The future of online casinos in India
Currently the Indian market is unregulated as there are no central laws that cover online gambling. The decision is left to the status and there is no universal consensus among them—while some have prohibited online gambling, others have encouraged it.
The iGaming market is dominated by international online casinos but that might change as regulations evolve and local competition can enter the industry.