Instagram is a great social media platform to use, that is becoming increasingly popular. For businesses, this is a great tool to use, to push out your business and boost sales.
Ways to Increase Sales Using Instagram
If you’re wanting to use Instagram to boost your sales, then here are some ways you can achieve this. Below, are how you can boost your sales with Instagram and something that any business can do and achieve.
Instagram Mass Following
Mass following is another way you can boost your sales and it is essentially when someone follows lots of random users, with the expectation of getting followers back. So, for a business page, you can follow lots of people and hope they see your page and want to give it a follow back.
The only downside to mass following on Instagram, is some people may follow back at first to be kind or to show some interest and then start seeing posts they may not like, or if you’re interacting with them too much, then they may decide to unfollow. Not only is this an unfollow to the Instagram page, but also to the business and brand.
However, mass following can be used to boost your Instagram sales as it helps to gain lots of followers, quickly, build up the brand page and following and push those sales out to more people. Naturally, with more people following the page and engaging, you’re going to get more sales from this. One thing to remember is to make sure you’re posting what the followers want to see, engage with them and build up a professional relationship with them, where they know they can trust the brand.
Turn Your Instagram into a Store
The first and most important step for Instagram sales, is to build your profile on the platform and make sure you’re capturing the shopper’s attention and drawing them in. You need to try to make yourself stand out against competitors, but also ensure your Instagram profile is professional and welcoming. Make sure you have a bio to introduce customers and include any key information in this too. You can also add story highlights with engaging covers, making customers want to take a look at more.
Your Instagram page is basically showing off your business, so use it to the full advantage of showing off your products, engaging with others and building the profile up. This is the first step in how to boost your sales with Instagram.
Branding Your Instagram Profile
Make sure you incorporate your branding into your Instagram profile, so it’s consistent and recognisable. To keep a consistent brand message, you want to stick to the same branding and themes, across all platforms. By using your branding too, it makes the business look well established and more professional. Some examples of branding to use on your Instagram profile is having a photo style, colour scheme and using hashtags that represent the brand.
Engage With Shoppers
As these may be potential future customers, it’s important to engage and build relationships with followers to your Instagram page. By doing this, you are helping to build a trust and relationship with them, as well as giving them a unique shopping experience. You may even get to know some regulars and be able to target specific posts to things you know they like.
All of the above are great ways to boost your sales with Instagram and ensure you have a good business profile, to get you started. As well as these you can also use Instagram Ads to reach target audiences, sell through story Ads, link products to posts and stories and build up a shoppable Instagram feed. All of these are great for pushing those Instagram sales through.