The method of publicizing an event can directly affect the success of the event. For brands that have a strong position in the online hierarchy, the effort to promote their events does not have to be particularly intense or creative. Events like inbound are already set to get a certain level of attention.
But if this is your first event, or if your brand is still not considered an authority online, you are gonna have to apply all the tricks in the book in order to stand out. Therefore, we have put together this guide for event promotion of online and face-to-face events. These will help you to promote a meaningful engagement and will help you to increase participation in your events.
Utilize Your Own Platform For Promotion
Regardless of what type of event you are hosting, it will still require effective promotion tactics. Suppose your brand or business has a weekly podcast. It is important that you spend time in this podcast to connect it with your event. You can’t miss any opportunity to promote an event on a platform you control, especially if you are dealing with a targeted audience.
Creating An Innovative Event Page
Whether it’s an in-person event or a digital event, an unique and innovative event page on your website is crucial. It helps people to take you seriously and it also helps the interested audience to gather information about the event.
You don’t have to turn it into something extremely complicated. It is important that, it clearly lists all the relevant information regarding the event.You may also list all the important guests and speakers that will be presenting at your event.
It also provides a place where the participants can easily register their interests for the booths. You can set up a personal meeting at the event for those persons.
You cannot talk about promoting an online event without mentioning the importance of social media accounts. If you’re looking for a place to start, Facebook can be your best bet, which has nearly 3 billion monthly active users. Whether you’re a fan of Facebook’s event page system or not, you can’t deny the fact that there are various useful tools you can use when creating a page.
Facebook helps the community build a unique space where they can receive the latest information about the event. There are also various tasks you can do on the Facebook event page, which include:-
- Add images and videos.
- Update detailed information about the event. Keeping a list of participating people.
- As the event approaches, it reminds the user of the event through notifications.
Promotions on LinkedIn don’t seem very important, but remember that LinkedIn is a very crucial website for leveraging professional connections.
There are several ways to do this, but creating a proper meaningful linkedin profile should be your primary objective. Apart from posting updates for your followers, you can use the group feature on LinkedIn. This is a useful tool for promotional campaigns, which allows you to connect to the users with similar interests.
This can considerably increase the buzz and excitement about the exhibition a few months in advance , creating a bandwagon effect and directing opportunities for more participation and additional sponsorships.
Every social media platform has something unique that they can offer, for promoting events online. Instagram has a great potential to be an excellent event promoting platform.
Let’s say you are conducting an event within 6-7 months. You can figure out 3 or 4 different places where you want your event to be held. Try posting a few pictures or videos of each of the venues, and get your followers to like the places.
If you’re planning a digital event, ask your followers what suits you’ll wear on your special day, or share a clip of rehearsing your speech. The key here is to include a visual component in your event promotion while also allowing users to interact with you in a really meaningful way.
Effective Email Marketing
Many people consider email marketing as an old school approach. However, it can be an excellent tactic to increase your booth traffic and increase ticket sales.
It’s important to identify your audience, create or purchase a mailing list of prospective attendees and determine the optimal timeline for sending your email campaign. Think strategically about how much you should send as you don’t want to overload their email inbox with your brand’s messages.
Effective Content Marketing Strategy
Utilization of leadership content for leveraging, is a good way to promote your brand before, during, and after the trade show event.Your team can post a blog before the event to generate pre-meeting buzz. This will give the participants an insider perspective on what to expect, if they decide to participate. You may use various innovative 20 x 20 trade show booth designs available on the internet, for promoting your brand.
Make It Easy To Sell Your Event
Sending your own staff to exhibitions and conferences can be a costly investment.If you’re conducting a new trade fair, you don’t have the advantage of word of mouth. You need to optimize your trade show project management.
You will have to distill all the benefits of participation that the potential customers can present to their key decision makers or their bosses . They should be able to easily sell their employers to the idea of dispatching them.
To make a Trade marketing strategy a success, it requires the combination of various aspects of the business with a fun social gathering. It is an opportunity for the professional peers to reconnect and also to expand networks directly beyond the local market.
Try to make it easy to share your event online while reviewing your Trade Show’s marketing methods, which will allow the potential customers and participants to share your event with their respective social networks.