Companies may need to create a corporate video in lots of cases: product promotion, establishing relationships with an audience, showing their work process to partners, and so on. Naturally, you and your company want to make your video unique, captivating, and effective – but in the end, all you get is an average video of an average company, with which the internet is already teeming. It may seem to you that the video is interesting and useful – but in fact, barely a few users watched it till the end. What is the problem? How to use corporate videos for good, and what you need to know before getting started?
#1 Clearly Define Your Target Audience
Bear in mind who is your target audience – customers, partners, other companies, or your colleagues? Who needs your video and why? It is important to start from this question and answer it clearly, as it sets a specific goal for your project. No one is going to watch a two-hour video from your event except for those who visited it – and you should take this into account.
Also, you need to clearly define the purpose of corporate video creation: do you want to build up a friendly relationship with your customers, or, with help from marketing experts, do you want to start a media marketing campaign? Use the opportunity wisely without harming your reputation!
#2 Think Through the Scenario of Your Video
Define what you are going to tell. What is the purpose of your video? Maybe you want to deliver the message or discuss the topic? Or you want to make an announcement? Write it down, make a scenario, describe each frame: give a specific line to say for every participant of the video or voice the video over. Use social media influencers. It might sound more convincing from them. Random comments and shots may seem alive and captivating – but not if it is a whole video. Designate the start and finish of your video and fill it with the main storyline.
#3 Don’t Create Long Videos
The duration of high-performing videos on YouTube is 3 minutes and 10 seconds. It is absolutely enough time to show and say everything you need. Don’t pull the rubber – start from the main statement. You can even split the video into the pieces. It is in your interest to make viewers stay on your video as long as possible. And of course, if you keep everything messed up and bury the main message in the end – no one will take you seriously.
#4 Ensure High Quality of Your Content
You definitely have seen a video from a progressive and perspective company, whose video content was of such a low quality that you couldn’t have watched it. No idea or plot can push the viewer away so hard as it does the quality of the content. You need to ensure that you take the light, camera, and sound under your control before you get started. The best decision on this step is to contact videographers or video production companies. They will turn your video into a sheer piece of art and you will avoid simple mistakes that can spoil your film.
#5 Add Some Actions
Needless to say, just talking on camera – boring. It’s tiring and deprives the video of the action. Moreover, sometimes speakers make a focus on themselves, but not on the message they are trying to convey. That’s why you should not leave a frame stable longer than 10 seconds – pick up some interesting pictures of the office, exterior, team, and working process that supplement the plot. If a person talks, change the camera view or zoom the frame sometimes. Experiment and dilute the video with the most colorful and interesting plans.
#6 Use Understandable Language
Your video will be difficult to watch if it’s filled with complicated terms that are hard to grasp for an ordinary person. People want to get the information in an understandable and interactive way. So, it’ll be better if you find a simple way to deliver the key statements that can be gotten even by an audience that is distant from the topic. Engage the audience, don’t push them away.
#7 Highlight Your Expertise and Create Emotional Connection
Make sure to incorporate statistical data, graphics and facts that prove your expertise in a certain niche. By backing up your video with data and showing your results you help viewers understand why they need to choose you over your competitors.
On the other hand, you need to evoke viewers’ emotions. You can incorporate customer testimonials or some real life stories to create a stronger connection.
#8 Promote Your Corporate Video and Analyze Its Performance
Now it’s time to upload your project and finally build up the strategy to promote your video! Use different media channels, ad sources and cooperate with other companies to share your film! Analyze your target audience and post the video on social media (Facebook, Twitter), blogs, email, or websites! Use tricks such as “call to action” or unique trade propositions to succeed in an ad campaign and turn an average viewer into a potential customer. Track the results of your work and analyze your mistakes to make your next video even better!
#9 Ensure Security of Your Data
You may face problems uploading your video to the websites of some countries due to various restrictions or banned channels of communication. In addition, on some platforms, your data can be easily stolen without needed internet protection. You can easily avoid any security risks by using VPN services. By doing so, you can be sure that all the information connected with your video is protected.
It is important to mention the significance of ideas and the purpose of such video projects. Don’t make videos just for the sake of making them – it’s a loss of time, money, and resources. Keep everything planned, write every step-down, well-consider your ideas and conditions to succeed with your project. Hire professionals and include part of the team’s soul into the video.