Making a real estate flyer is like introducing yourself to another person. You have to make a really good and lasting impression.
To do that, you need more than just the best flyer maker. You have to understand what makes a really effective real estate flyer. Below are some tips to help you with that:
1. Create a really strong headline using best app for flyers
This is one of the best ways to attract your readers’ attention. By creating a strong and catchy headline, you’re giving them a good reason to get to know your business.
Apart from the headline, you should also focus on your subheadline. As much as possible, craft one that gives enough details about your listings.
Here are some good examples:
Exclusively Posted- Enjoy A One-Of-A-Kind Home with A Large Entertaining Backyard
Home for Sale- A Modern Home Right In The Heart of Birmingham
2. Be clear with prices
Not everyone is comfortable adding prices on their flyers. Most people would want their potential customers to contact them directly so that they can discuss prices thoroughly.
If you are one of those people, you have to make sure that your audience will know what they need to do to know the price.
You can include statements like:
- Call (name) to know the current listing price
- $190,000 or best offer
- Negotiate the best price upon request at (number)
3. Include a description of the property
Take this as your opportunity to tell all about the home you’re trying to sell. Highlight its fantastic benefits and tell your audience what they can expect from it. Tell them the benefits they’ll experience once they buy it.
As much as possible, list down all the details. For example, tell your audience if the home is newly renovated or it’s just been built. It’s also a good idea to tell them how far or near it is from downtown. This is a great chance to brag about it.
Keep in mind that you have to be honest about what you include in your flyer. No matter how much you want to sell a property, you need to stick with what’s true. The last thing you want to happen is to get your readers’ hopes up and not meet them.
4. Add photos
Images will capture potential buyers’ attention in an instant. Considering that, pick the best photos of what you’re trying to sell and display them creatively on the flyers you are designing.
This is a bit tricky if you’re new to making flyers. However, with tools like Venngage, you can make the process easier. It’s easy to use even if you have no experience with designing flyers.
Pick photos that will highlight the property’s best features. Consider the angle and lighting when taking photos.
5. Be careful with your words
To make an effective real estate flyer, you have to create a well-written copy. You have to point out your audience’s needs and offer something to meet them.
In writing your copy, avoid using too many real estate terms your audience may not completely understand. Stick with plain words so you won’t end up confusing them.
As much as possible, use a conversational tone. You want to appear as that friendly advisor they can always turn to when they need help.
While you need to create a catchy copy, try to keep it brief. Skip the long-winded sentences that will distract your readers. Also, avoid using words that are not necessary. Only describe the property you’re trying to sell with the right words.
6. Trigger a response
You should always aim to make a sale. And with that, you have to let your readers know what they need to do right after reading your flyers.
Include a CTA. Whether it’s booking an appointment or directly giving you a call, be clear about the action you want from them. Also, don’t forget to make your CTA noticeable.
It’s also a good idea to include an offer- one that your readers will have a hard time ignoring. And while you’re at it, add an expiration, too. This will encourage your readers to respond right away. They will want to follow up after reading your flyer.
7. Take advantage of digital platforms
Distributing flyers are effective in capturing leads. However, if you want them to be extra effective, consider posting on different digital platforms, too. Your flyers will reach a lot of people that way.
You can create accounts on different social media sites. You can even start your own blog where you can include detailed information.
There’s nothing wrong with relying on your website alone. However, if you want your real estate marketing strategy to be extra effective, use social media to boost not just your engagements but your sales as well.