innovative speaker https://dianakander.com/
In the Tampa Bay Area, innovators make great efforts to develop solutions to make life better. Vsummits, for example, has changed the way people accommodate virtual events. While their platform is aimed at healthcare and non-profits, it can be used in any industry. Companies that once started out in places such as San Francisco or Chicago are now putting down roots in Tampa Bay. Examples include but aren’t limited to OPSWAT, TrustLayer, and Drift. Clusters of technology, healthcare, education, and entertainment co-exist. It doesn’t come as a surprise that it’s such a thriving and attractive place.
The question now is: What counts as a disruptive brand? It’s a company that’s always changing, trying out new things, and making available groundbreaking products and services. In today’s fast-paced and increasingly competitive business environment, organizations must add new value to consumers if they want to stand a chance to survive. It’s true that progress is harder to come by these days, yet it’s necessary to make an effort because it pays huge dividends. The problem is that disruptive innovators often open themselves up to criticism. That’s because they change the status quo. The other companies in the market feel threatened and tend to respond aggressively.
A few words about fear and inner resistance to business innovation
The last thing that an entrepreneur should do is stay in their comfort zone. Doing the same things, in the same way, time and time again will only produce mediocre results. To grow, it’s necessary to do something that’s uncomfortable all the time. Entrepreneurs, as well as employees, need to think outside the box. To increase employee morale and boost productivity, many companies bring in an innovative speaker for a fresh perspective. Someone who’s working on the front lines of innovation can help others get a better understanding of the concept and manage their future. To put it simply, an innovative speaker leads the business and its workers down the path towards success.
Regrettably, not everyone is willing to leave their comfort zone and move towards an unknown future. The explanation lies in the fact that people have a natural resistance to change. It’s human nature to counteract changes and maintain the current status quo. Many business owners fool themselves into thinking that they’re not ready to make a shift or that their budget doesn’t allow it. These are simply excuses. And making excuses can get out of control. Business growth requires innovative thinking. Therefore, it’s essential to overcome the initial resistance and implement innovation within the enterprise.
How can disruptive brands tackle competitors that want to bring them down?
Disruptive brands lay themselves up to criticism and even attacks from competitors. What happens is that the competition tries to discredit the innovator; some of the most widely used tactics are slander and litigation. Some companies strive to run innovators out of business, despite the fact that it’s costly and time-consuming. More exactly, the competition gets too intense. A friendly rivalry is normal and even beneficial, but someone trying to bring you down is upsetting, to say the least. In what follows, we’ll highlight two ways to fight back.
Choose your response & stay professional
Bad news travels fast, especially on social media. Unfortunately, negative stories tend to go viral, so it’s vital to have a response prepared ahead of time. When a crisis arrives, the focus should be on public opinion. The company must address the issue and the response should be credible, but not emotional. Doing nothing and watching how the affair plays out isn’t a good idea. It’s best to acknowledge what is stated and paraphrase in non-offensive words.
Focus on what you do best
It goes without saying that a disruptive brand should concentrate on what it does best. Even if others have a different opinion, it’s not recommended to let all the hard work go to waste. The organization should stay true to its own style, voice, and personality. Otherwise, customers will move to another company that can add more value. The successful exploitation of new ideas is paramount in terms of business success.
3 ways disruptive brands get it right
Doing marketing research
When thinking about innovation, market research rarely comes to mind. The target audience may or may not accept or reject innovation. Customers are central to innovation efforts. Not only should innovation respond to customer needs but also customers should respond well to innovation. Inevitably, some people will think that the new process or service doesn’t work. That’s why innovation needs to be paired with caution.
Hiring a trusted expert to create a unique keynote and learning experience
One way to increase the bottom line is to bring a trusted expert from the outside. Innovators in the Tampa Bay Area invest in leadership development, which is why they outperform others. They know that an innovative speaker can introduce change in a fun and digestible manner, equipping the team with the necessary knowledge. Success is directly correlated with mentality. Therefore, employees need to have a positive outlook to help the organization achieve its goals. We’re living in a time of disruption as more and more technologies enter the business world.
Preparing for lawsuits
As mentioned earlier, companies can sue their competitors for various reasons, which brings about significant operational impacts. Those who engage in these practices are called patent trolls. Instead of coming up with something brilliant on their own, they assert patents against other companies. As a result of this, disruptive brands follow due diligence in protecting their intellectual property. Small businesses and startups manage to survive because they fight back against infringement lawsuits.
To conclude, Tampa Bay is the next great innovation hub, competing with Silicon Valley and even New York. It has succeeded in developing a strong community and network, so people with innovative ideas can put them to the test. More and more companies are moving to Tampa, adding to the idea that it’s a major innovation hub. There are countless opportunities in the area.