SARASOTA, Fla. (August 25, 2021) As sales have exploded five-fold in the past two years, Sarasota-based Cruise Car has expanded its factory space from 15,000 to over 50,000 square feet and tripled its workforce — making Cruise Car the largest manufacturer of specialty low-speed, street-legal vehicles in Florida.
One of the driving forces behind the company’s growth is its affiliation with Moke America. Cruise Car is the exclusive North American assembler and distributor for the iconic Moke vehicles, updated as a fun, sturdy electric collectible for some people and a green-friendly fun ride for others.
“We’ve identified a market of people who want more than a street-legal golf cart,” said CEO Adam Sulimirski. “Our factory-direct service is providing the value that people are seeking in these higher end low speed vehicles.”
In addition to exclusively assembling Mokes for the American market, what is catapulting Cruise Car is the factory-direct advantage it provides to buyers in the market.
“People can set up an appointment to come in, see the wide variety of available color combinations on the production floor, test drive a Moke, customize the vehicle they want to order and meet the support staff,” stated Sarah Fulton, Director of Moke Sales. “We will assemble and deliver their vehicle and offer them ongoing personalized support.”
The success of this factory-direct option for buyers is shown in the bustle that can be seen in the rows of Moke vehicles in the factory, and the trucks leaving the facility daily for destinations nationwide. Cruise Car currently has over 750 pre-sold Mokes and new orders daily.
While the Moke is a collectible icon, a whole new generation is finding the unique electric car to be whimsical, fun to drive and always a head turner. The premium stereo also helps set the mood while driving. And it maintains its true star appeal.
A previous generation of A-list celebrities included Brigitte Bardot, Frank Sinatra and Paul McCartney, who enjoyed the low-speed vehicle as part of their lavish and laid-back lifestyle. But Cruise Car has sold a whole new generation of celebrities, including Billy Joel, Robert Downey, Jr., Cuba Gooding, Jr., Bon Jovi, Joe Jonas, Sophia Turner, Thomas Rhett, Florida Georgia Line, Lady Antebellum, Tommy Lee of Motley Crue, Martha Stewart and the Kardashians. Top business leaders, including Bernard Arnault/LVMH, have also found garage space for their cherished Moke!
Before it added the Moke line, Cruise Car already ranked as a top government supplier of specialty street legal low-speed vehicles for non-golf applications, shipping to thousands of public entities across the country, plus resorts, universities in more than 30 countries.
Cruise Car has been recognized as a leading American Brand, rated “Exceptional” in GSA audits.
About Cruise Car
Cruise Car Inc. has redefined the light utility vehicle market for government agencies and is now swiftly moving into the private sector with similar success. Ranking among the largest U.S. brands in its industry, fleet buyers turn to Cruise Car for vehicles that require more functionality than a retrofitted golf cart. Our mission is to provide the highest quality vehicle for the most competitive price. Every day we are improving the quality of our vehicles, raising the standards within our industry and increasing the expectations of our customers. More information is available at www.cruisecarinc.com.