Link building may sound like an easy task to many, but in reality, it’s not. Link builders should take into account many factors determining how much traffic you will get from a particular link building strategy. There are many different ways to do it, but before we get into the strategies themselves, let’s learn the basics.
Link building is basically posting a text that is referring to your website on a certain page on the internet. Of course, it’s done to bring visitors from other pages to yours, thus increasing the popularity and the revenue. Back in the ’90s, when Google didn’t exist, search engines like Yahoo! built their results page based on the sites’ content.
However, with its appearance on the market, Google changed the game. It started taking into consideration many other factors, one of them being the number of leads to that site. The logic is simple – if users mention that page more often than the other ones, it is much more relevant.
Today, search engines are way more complicated than 30 years ago. Still, one of the easiest and the most “reliable” ways to get traffic is to build backlinks. You can do it yourself, or hire quality link building services to do the job for you. Yes, they do exist and can do this task professionally, greatly increasing the effectiveness.
So, let’s get into the list of the best strategies experienced SEO link builders use.
Guest posting is one of the easiest ways to build links out there. It’s also recommended by countless specialists for its high effectiveness rates. Guest posting is really simple. You need to find the pages (with articles, for example) that are relevant and would potentially bring you a lot of traffic.
Contact the owner, and place the lead in the text itself or author bio section (if allowed). That’s pretty much it. The key here is to analyze the sites and find the ones that have “authority” in Google’s eyes. These would be the most popular ones that are widely known. The cost of guest posts on such projects may be high, but it’s worth all the money.
Social Media Links
Social media is everywhere today. It has become one of the most important aspects of digital marketing. To backlink via social media, it’s very recommended to have at least a personal profile. A better option is to have one for the company/project your site is about.
Contact famous personas and influencers. They have huge audiences that trust them and will follow their recommendations. Ask them for referred mentions and maybe even reviews. Also, don’t forget about making your own posts and posting links there. Here are some of the most used social media platforms:
This one is also very simple. We’ve all seen annoying ads on different websites that lead to irrelevant things. The secret here is that we only pay attention to poorly made ads. The good ones are so naturally implemented that we click on them without even noticing them most of the time.
One can utilize existing services like Facebook or Google Ads. Once again, analyze your target audience and their preferences. Create well-designed and interesting advertisements that lead to quality content. If everything was done right, you will see some links appearing on their own on different forums, social media, and other resources, as users will start posting about your website and its marketing campaign.
Mentions Without Links
If your page has been around for a while, it must have been mentioned by some other projects. Search for such mentions and find the ones that don’t lead to your website. The simplicity of this strategy lies in the fact that if the owner of a page has mentioned you, they already know about it.
That means, half the job is done. Just contact them and offer to put a link into the already existing mention.
Over time, some links may become broken and/or disappear, which means that you can use them to your advantage. Find such broken ones and offer the page owners to replace them with the ones leading to your page. Right, finding them may seem like an unreal task.
However, with all the tools out there, it’s not as hard as it may seem. Firstly, analyze the niche your project falls in, and find relevant websites. Use specialized tools, like Ahrefs, for example, to find all the websites that have referring domains with 404 errors. It means that there are referrals that don’t work anymore and lead to non-existing pages.
How could we talk about strategies and not mention outreach? Outreach is one of the main aspects of SEO and digital marketing in general. It’s used in every other strategy too as it’s needed to analyze the target audience and realize the most effective algorithms.
Yet, direct outreaching is a strategy on its own. “Speak” to your audience via the content or even e-mails. Provide them with something that is worth referring to.
Users need something that they will want to share with their friends. It can be an interesting article with valuable information, important news, or even an entertaining and funny video. It all depends on the style and format of your site.
Nowadays, there are plenty of different resources where users share their knowledge with each other or just discuss things. Use them to place links to your project. The biggest challenge here is to make it as natural as possible. Don’t answer with “Here, look at my online store!!!” to a question about dolphins’ lifespan.
It should be visible that visiting the referred page is worth it, as it is relevant to the discussed subject.
As can be seen in this list, most strategies utilize very basic principles of SEO and digital marketing. However, this simplicity is balanced by the challenges of finding the right niche, audience, partner websites, and making your page seem relevant to both users and search engines. So, use these strategies to your advantage, and good luck!