Whenever we hear the word influencers, we often think of those Instagram models and Tiktok influencers. But, millennial influencers are much more than that.
Since millennials technically belong in the age group 23 to 38, they are not the usual influencers you would see on Tiktok (although there are a few exceptions like Hank Green).
Given that these groups of influencers lived through the Myspace era, early Facebook, and pre-Instagram age, they pretty much know and understand the inner workings of social media and how to make every content viral on different platforms. So hiring millennial influencers would give you a much greater advantage, especially if you are launching your marketing campaign on different social media platforms.
With that said, we have listed a few tips on how you can reach out to these millennial influencers and get to rally behind your brand.
Craft Your Brand Personality
Like market segments, millennial influencers have different niches and audiences as well. So it is important that you find an influencer who would match the energy of your brand as well.
Once you craft your brand personality, it would be much easier to find a millennial influencer who would vouch for your products and advocate for your brand.
For example, if your brand personality is leaning on a more approachable and family-friendly side like the picture below, then you should look for millennial influencers like Hannah Williams and Cecilia Moyer.
Influencers like them do not only match the brand’s energy, but they also embody the company’s images and values. So it is worth spending much time and resources crafting and perfecting your brand personality.
Millennials and pets
According to the Washington Post, “millennials are picking pets over people.”
So what better way to reach and appeal to millennials than by our man’s best friend.
A perfect example of this is the brand ambassador agency shown above. They have strategically used millennial’s love for pets in garnering their pool of models and influencers. So when you browse their website, you would see that their staff and models are mainly millennials.
Of course, we understand that apart from using pets as their strategy, there are other underlying factors that make their agency a success as well.
But for this article, we just want to point out that you should find an interest that would pander to a great number of people. And in this case, pets seem like a collective interest among millennials these days.
Embrace their Uniqueness
In a stat collected and compiled by Forbes, 70% of millennials are frustrated with mass and irrelevant emails. This means that millennials prefer a more customized product and a personalized marketing approach. That being said, simply sending a generalized template email blast simply won’t cut it nowadays.
So in order to appeal to these millennials, you should embrace their uniqueness and create a more tailored experience for them.
You can do this by making an extra effort and/or even investing more in product customization and personalized marketing campaigns. Doing this would not only make your products more appealing, but it would also help strengthen your relationship and build customer loyalty.
Since your products embrace their uniqueness and your marketing efforts are relatable to them, it would ultimately improve their experience with your products, making them avid supporters of your brand.
Power Up Your Content With Humor
Another way to pander to these millennial influencers is through humor.
Since most millennial influencers are on social media as well, sharing fun and relatable posts is the icing on cake that keeps millennials engaged. Once you fully understand their humor, then it would be much easier to come up with funny and relatable content.
But keep in mind that millennials’ humor is far different from Gen Z’s humor. Marketers and content creators often put these two different types of audiences in the same basket so their jokes and content don’t even land at all.
One of the best ads that we have seen specifically targeted to millennials is the TD Bank’s Password ad video. It specifically panders to millennials’ humor and it’s just the right mix between funny and relatable.
We found the video here if you’re interested to watch it.
Backed up everything with facts and data
As we have said before, millennials have lived through the pre-internet age and they have seen how the internet evolves through time. That being said, they are basically shaped by the internet so it would take more than hiring a pretty influencer to convince them to rally and vouch for your brand.
So investing your time, money, and energy in research would surely bid well for you and your brand. Millennial influencers would take notice of all your effort and they would be more than willing to be an advocate for your brand.