Ian Black Real Estate, Sarasota’s premier commercial real estate brokerage firm, has hired Elena Herrera as marketing assistant. Herrera will plan and execute various marketing strategies, including designing and producing flyers, updating property listings and coordinating property photography, as well as performing general administrative duties.
“Elena’s impressive marketing and social media background made her the ideal candidate to join our growing marketing team,” said Marci Marsh, partner at Ian Black Real Estate. “We are happy to have her onboard and believe her experience will help grow our social media presence.”
Prior to joining Ian Black Real Estate, Herrera served as digital coordinator at rbb Communications in Miami, where she implemented marketing and promotion tactics that led to a 45% increase in growth in total social media followers for one of her clients. Prior to that, she was an account executive at BOLD Agency in Miami, where she oversaw accounts, conducted research and provided strategic recommendations to clients.
Herrera earned a bachelor’s degree in political science, with a minor in communications, from Florida International University.
“Ian Black Real Estate presented an opportunity that allows me to showcase my marketing background while also satisfying my interest in real estate,” Herrera said. “As I am studying to get my Florida Real Estate License, I’m grateful for the chance to get hands-on experience and to work with an outstanding team of seasoned professionals.”
Jordan Gorrell, who joined the firm earlier this year as marketing assistant, has been promoted to marketing director. She will oversee the marketing department while promoting the firm and its property listings through various marketing outlets.
About Ian Black Real Estate
Ian Black Real Estate (IBRE) is a boutique commercial real estate brokerage firm located in Sarasota, Fla. The firm is one of the largest commercial brokerage firms in Southwest Florida and boasts a deep knowledge of the commercial real estate market in Sarasota and Manatee counties and the surrounding area. For more information, visit ian-black.com.