Sokos Social Announces Expansion & Rebranding as Sokos Solutions, Brand & Design studio
In addition to its rebrand, Sokos Solutions announces Danae DeShazer as its first-ever Director of Marketing Operations
BRADENTON, Fla., July 12, 2021 — Sokos Social, Bradenton’s award-winning digital marketing & social media agency, announces an extensive rebranding effort in response to its accelerated growth, renewal of its vision, and new services to support client success. At the heart of the brand repositioning is a change of the company name to Sokos Solutions, which will focus its solutions in three areas in support of Brand Development for businesses and organizations: Content, Design, and Strategy.
Founded in 2014, Sokos Solutions’ mission is to help brands make waves through creative storytelling in the digital age. “We saw an opportunity to intentionally hit ‘pause’ on the growth at Sokos Social and reimagine a new identity for our team, one that better positions our agency within the regional marketplace.” said Eleni Sokos, Chief Creative Officer of Sokos Solutions.
“The rebrand is not purely cosmetic or semantic,” she continued. “We’re doubling down on our team’s most unique strengths as brand and story-telling experts. And because our vision is to create a collaborative space where ideas flow freely and creativity runs deep, we’ve enhanced our commitment to being a trusted voice in our community and partner to our clients.”
At the core of Sokos Solutions will be its new Cause an Effect brand development program, which will help clients streamline and simplify messaging through creative strategy, design, and digital marketing campaigns. Other key programs and services include digital advertising management, social media management, custom web design, graphic design, and public relations.
In alignment with the rebrand, Sokos Solutions announces the expansion of its team to include Danae DeShazer as Director of Marketing Operations. Danae DeShazer’s extensive marketing and public relations career started at Florida Studio Theatre as the Public Relations Manager before becoming the Communications Manager for the Arts & Cultural Alliance of Sarasota, and a Social Media Manager for NetWeave Social Networking. DeShazer is also an established theater director, actor, video personality, and voiceover artist, having appeared on-stage and screen across the country.
“Our team’s expansion and repositioning would not be possible were it not for the addition of my longtime friend and colleague, Danae DeShazer,” Sokos noted. “I am thrilled to have not only her creativity and infectious energy, but her commitment to quality and strategic vision, as an integral part of our new client solutions.”
The new Sokos Solutions logo and brand identity is a complete evolution from the company’s previous identity. Lead Client Success Manager Margaret Sanchez who directed the new creative process noted, “The double “S” in the new logo was inspired by the crown jewel of Bradenton’s landscape: the Manatee River.” Sanchez continued, “Throughout history, rivers provide a space for people and communities to gather. Rivers are a source of vibrant life and of relentless energy. While some may flow peacefully, others can carve canyons with their magnificent force. I couldn’t think of a better representation of our new brand.” The new typeface and vibrant colors also reflect the essence of Sokos Solutions: creative, collaborative, and courageous.
Rounding out the team of experts at Sokos Solutions includes: Natalie Cimaglia, marketing specialist; Jordan White, content specialist; and Lauren McGill, marketing assistant.
ABOUT: Sokos Solution is a women-owned and led, award-winning, brand-forward marketing agency for results-driven businesses and organizations. We’re hyperlocal, so our strong ties in the community amplify our results. Our clients don’t just float with the current – they make waves. Established in 2014, our boutique agency provides a variety of marketing services including logo and brand development, creative campaigns, social media content, graphic design, web design, media relations, and more. Learn more at SokosSolutions.com.