Internet marketing is the use of web-based channels to promote a company’s brand and its products and services. It aims to target existing as well as potential customers of a business. The techniques and methods employed in internet marketing include social media, emails, Google AdWords, search engine optimization, display advertising, and much more.
In today’s highly competitive business environment, companies and entrepreneurs are increasingly relying on internet marketing to expand their reach, build their image and yield profitable returns. Even a renowned TV and cable services company like Spectrum needs internet marketing to promote offers and packages call Spectrum 1800 number.
Below are some of the main reasons why internet marketing has become pivotal to the success of any small or largescale business.
1. It’s Cost-Effective
Internet marketing is much more cost-effective as compared to traditional marketing methods. Small businesses with limited resources can particularly benefit from it to spread their message across. According to the digital marketing spend report by Gartner, 40% of the business owners claimed to have made considerable savings by using internet marketing methods. Nearly 30% of the entrepreneurs said that they would shift their marketing budget allocations from traditional channels to online tools. Hubspot also reported that internet marketers tend to have a better CPL (cost per head) as compared to other media channels.
2. Exposure to Target Audience
Platforms such a Google and Facebook can help businesses get psychographic and demographic information about searchers and users. This information can be used by businesses to identify their target audience, understand their behavior/needs and deliver accordingly.
Internet marketing also allows businesses to constantly engage with their customers which is what every customer wants. Being able to respond quickly and provide solutions instantly would reflect positively on your brand and help build customer loyalty.
3. Measuring Success
In traditional marketing methods, it can take months to assess how well a campaign has performed. But, with internet marketing that is not the case; you can gauge the impact of a campaign in a matter of days or even hours. Web analytics tools allow businesses to access customer demographics and see how they are responding to your campaign and engaging with your site. For example, look out for the CTR (click-through rate) and CVR (conversion rate) to know what is not isn’t working and how you can generate more leads.
4. Build Lasting Relationships
Internet marketing is essential to maintain your business’s online presence. Through online marketing techniques, the suppliers can access the contacts and email addresses of the existing and potential buyers. Businesses can use this information to send customers regular updates regarding new services or products, special offers and discounts, etc. Constant interaction between clients and businesses would help build long-lasting relationships.
5. Increased Brand Visibility
In today’s world, consumers use search engines like Google to look for products and services they need. If a business is not using effective internet marketing techniques (SEO, SEM), it won’t rank high on search engine results. Thus, your brand would not be considered credible by the consumer and you’d miss out on new leads.
6 Round-the-clock Marketing
With internet marketing campaigns, you are advertising a product or service 24 hours a day. Hence, you don’t need to worry about store hours, staff salaries or the time variations in different parts of the world. Your target audience would be able to access your website/social media page anytime and anywhere.